Improving Your Business

Stories, articles and advice aimed at improving your business

Tech Review: Bomb Bomb Video Email

What is It? Bomb Bomb breaks the mold for real estate email providers by integrating video into your email campaigns and correspondence. Its beautiful backend UI is straightforward and intelligently laid out in a manner that will have you

Start Using These Four Apps NOW for Better Business in 2014

You probably know that winter is not the season for heavy real estate activity. According to the National Association of Realtors, inventory in winter is traditionally lower than summer, which means you’re probably in for a lull in business

The 4 Renewed Goals of the New Year

Most consumers feel that spring is the time to get into the real estate market, but for agents, our momentum is constant and needs to be renewed immediately after the New Year. During the end of each year, the

The 10 Best – And Worst – Home Remodeling Projects in 2013

Research on the subject could not make the point more clearly – not all home remodeling projects are created equal. Last week, we took a broad view of home remodeling activity in 2013, but for our next story on

Why Short Sales Aren’t Going Anywhere, Pt. 2

Back in November, new GSE guidelines took effect that promised a great streamlining of the short sale and deed in lieu process, and for the most part they have. I have seen short sale times fall dramatically, and with

3 Essential Details About the Home Financing Process

There were a number of interesting details regarding how homebuyers financed their purchases in 2013. The world of home financing has undergone some radical changes in the last 10 years, with consumers experiencing both the loosest and most restrictive credit

3 Reasons You Should Work From Home – and 1 Reason Why You Shouldn’t

Should you run your real estate business from home? Is the daily commute to the office still relevant in today’s work environment? #sb10062935a-002 / gettyimages.com Mobile technology and the Internet have revolutionized many an industry, and real estate is

Who the Heck is Mel Watt? 3 Reasons You Should Know

Does the name “Mel Watt” ring a bell? No? Well, come Tuesday, he could become the most important person in your professional life. Let’s start with a simple quiz: who is Mel Watt, and why is he important for

Offline Options Yield Better Leads Than Online Providers, Survey Says

Now is not the time to ditch old-fashioned methods of generating leads in favor of online services. In fact, industry professionals value offline options much more than Web-based options, according to the results of a recent Imprev Thought Leader

What Remodeling Projects are Worth the Dough?

There are oodles of possible remodeling projects for prospective home sellers, but which ones yield the greatest return on investment? Consumers are always looking for ways to increase the returns on their investments, and for most consumers, few investments

88% of Homebuyers Used a Real Estate Agent in 2013

Are real estate agents still an integral part of the homebuying process, or is the Internet impeding on their influence? It’s been one of the more prevalent themes in housing the last 15 years – when will the Internet

3 Ways to be an Amazing Communicator

Great communication is marque in real estate, but what strategies can you follow to make sure that you are truly communicating with skill and effectiveness? Here’s a statement of little controversy: unless you are a good, effective communicator, chances

How Great Customer Relationship Management Could Make You a Millionaire

Time for a short quiz: 1. Would you like to have better quality leads? 2. Would you like to be better organized so you could handle more work? 3. Would you like to retire a millionaire? That may be

The 6 Most Important Homebuyer Considerations

Homebuyers have many things to consider when looking for a new residence, but what ranks among the top considerations? Buying a home is all about weighing the positives and the negatives, but as any real estate agent knows, not

Which Social Networks are Best for Real Estate Marketing?

Social media is a great marketing tool for almost any kind of business; however, you need to be strategic about the platforms you choose to use. Certain social media networks work better for specific industries. For example, Pinterest is great

3 Ways to be Super Efficient

Efficiency and productivity go hand in hand, but how can you ensure that you’re accomplishing your tasks in an efficient manner? We all want to be more efficient in our professional lives, and for good reason. Efficiency not only

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