Technology

24 new brokerages sign on to Zillow Preview

“Zillow Preview was just announced, but the signal from the industry is undeniable,” said Jeremy Wacksman, CEO of Zillow.

Wise Agent launches Lead Pipeline feature to streamline lead tracking for agents

Wise Agent has launched its Lead Pipeline feature, designed to help agents organize leads, track follow-ups and visualize opportunities from first inquiry to closed transaction. 

Best real estate tech tools for 2026

When it comes to real estate technology, the best tools don’t replace effort — they enhance how you think, organize and connect with clients.

Rechat now integrated with Follow Up Boss

The partnership combines Rechat’s Marketing Center with Follow Up Boss’ CRM and market reports in one real estate “super app.”

Rate relaunches app with wellness focus

As part of the relaunch, Rate announced the results of a study it conducted, which found almost seven in 10 homebuyers said homeownership keeps them up at night. 

NAR survey finds Realtors willing to pay for technology tools

The annual survey finds most Realtors pay at least $50 a month for work technology, despite a majority feeling satisfied with the tech provided by their brokerages.

What’s new on Zillow? 5 features that enhance the home search experience

Zillow has rolled out five new features this summer to make searching for homes easier and more efficient.

Will AI make real estate fairer or more biased?

2025 Illinois REALTORS® President Tommy Choi asks if AI is helping us eliminate bias in real estate or reinforcing it in ways we don’t even realize.

NAR names REACH class of 2025

The real estate-technology firms will receive help scaling up their businesses from the association’s strategic investment arm, Second Century Ventures. 

Survey: How satisfied are you with your tech?

What tech tools do you use for your business? What are your thoughts on upcoming trends in real estate tech? Let us know and be featured in our upcoming cover story!

Breaking into the luxury market starts with crafting a presence

Building a luxury real estate brand starts with a luxurious website, says Malte Kramer, founder and CEO of Luxury Presence.

As Redfin and Zillow partner in $100 million rental deal, Redfin lays off 450 employees

In the wake of this news, Redfin also laid off 450 employees.

NAR’s IOI Summit welcomes real estate’s top tech leaders to Chicago

The two-day conference included more than 20 presentations on how tech is changing real estate.

Buyers can now search by school on Zillow

Prospective buyers can access the search-by-school feature via the search bar on Zillow’s iOS mobile app.

Redfin Launches ChatGPT plug-in to help buyers find a home

Redfin has launched a ChatGPT plug-in to help buyers find their new home, a potentially powerful tool in their arsenal as today’s homebuyers work to find the perfect home.

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