Advocacy isn’t just letters and lobby days anymore. It’s data storytelling, micro-targeted outreach and video proof — delivered at machine speed, Top Coach Marki Lemons Ryhal writes. 

“They either don’t remember you, don’t feel connected to you or don’t see your value — and that’s something you can fix,” real estate coach Jason Posnick writes.

“While many folks are deactivating their Facebook profiles or using information-lite apps like Instagram or TikTok, LinkedIn has become a crucial source for networking.” — Nick Libert, founder and CEO, EXIT Strategy Realty

Amy Corr, chief brokerage officer for @properties Christie’s International Real Estate, shares her four favorite communication techniques.

“Treat every client interaction as an opportunity to create a lasting impression,” says Top Coach Jana Bruce. Here’s how.

One emerging trend reshaping client expectations is the so-called “healthy home.” Top Coach Ali Al-Asady explains.

Agents should not approach development projects the same way they would a residential property, explains Top Coach Tinka Ellington of Douglas Elliman Real Estate.

Top Coach, our unique monthly feature, highlights advice from real estate experts across the nation. Check out the most-read columns.

As we near the end of the calendar year, we’re taking a look back at 2024’s 11 Top Coach columnists and offering one key tip or suggestion from each.

“For Realtors, the ability to quickly adjust to market fluctuations, client preferences and industry regulations is essential,” says Top Coach Chris Heller.

Dive into five practical AI techniques that can help you not just survive — but thrive — in these kinds of markets.

Fall is the perfect time of year to schedule a real estate review with our clients. We have an opportunity to position ourselves as advisors in reviewing their real estate assets and the markets that surround them.

“it’s important to understand the benefits, roles and steps to building an effective team.”

As the real estate industry braces for the forthcoming market shift due to the NAR settlement, it’s imperative for agents to proactively prepare business marketing strategies.

Fred Wilson, CEO of Fred Wilson Coaching, discusses “future-modeling” versus “now-modeling” in real estate.

Nicole Konsler of @properties Christie’s International Real Estate offers tips for adopting new real estate technology.