Top Coach

In business and real estate, the word ‘no’ can sometimes mean ‘yes’

Tips for handling rejection in real estate.

Build a sustainable mortgage business with the power of strategy, referral segments and CEO behaviors

“In my 21 years in the mortgage industry and as a dedicated coach to loan officers, I’ve understood that a strategic blueprint must back business goals for sustainable success,” writes Coach Anthony.

Stop asking people about buying or selling — a new paradigm in real estate engagement

“Stop asking about buying or selling; instead, ask if they are thinking about moving or know anyone that may be moving,” says Jeffrey Scott Stanton, senior vice president of learning and career development for Douglas Elliman.

Are you building a real estate business or are you a transactional broker?

“Success is more than just the deals done; it’s about creating a sustainable enterprise in an ever-evolving industry,” writes Shy Bundy, a business coach for John L. Scott Real Estate.

11 pieces of advice from elite real estate coaches

We’re taking a look back at the year’s 11 Top Coach columnists and offering one key piece of advice from each.

How peanut butter and jelly sandwiches supercharged our real estate game

It was one year ago, as the destructive paths of Hurricane Ian swept across Southwest Florida that Jeff Lichtenstein and his team at Echo Fine Properties felt a call to action.

Team up with a partner (or several) for prospecting success

Amy Corr, of @properties Christie’s International Real Estate, suggests teaming up with fellow agents to create a prospecting group. “Working in a group gives you the opportunity to share tips, ideas and challenges,” she says.

The secret to a long, successful real estate career? Ditch the sales pitches and swagger. Just listen.

“I have seen fellow agents dish out thousands of dollars to learn ‘pitches’ and, God forbid, ‘swagger.’ I assure you there is not one past client I was honored to work with who cared about my swagger, and they would smell a sales pitch a mile away,” writes Diane Terry, a Seattle real estate industry veteran.

Elevating excellence: The high calling of real estate agents

“Some agents, especially those with limited experience, stumble over the complexities,” writes Top Coach Dennis Jones. But he has solutions.

How I lost 240 pounds and grew my real estate business fivefold

“At my heaviest, I was 440 pounds, exhausted and unfulfilled, and my income was stagnant because I was unhealthy and, therefore, less productive,” says Top Coach Amy Izzo. Then she lost 240 pounds and grew her income to five times what it was three years ago.

How to generate real estate leads and strike gold on Instagram

Marketing on Instagram has been like a “gold rush” for agents, writes Lee Davenport, a real estate educator. Here’s how to up your game.

How to be proactive, not reactive, in business and leadership

“I see leading as a proactive practice that brings balance to the reactivity of business and life,” says Top Coach Shawn Preuss. “Proactive means being out in front, looking ahead, planning and communicating.”

Tips to succeed during an economic downturn

“A recession is your time to shine!” says top coach Leigh Brown, president of NC REALTORS®. And she has tips on how.

Creating a lending business plan — from referrals to reels

Jenny Sepulveda, the executive vice president of sales coaching and development at Guaranteed Rate, shares tips for lenders to a create effective business plans.

Price it right with three simple questions

Coach Mike Pallin of The Floyd Wickman Team offers some DOs and DON’Ts for getting a home priced right at the listing appointment.

3 things to do to take advantage of the shifting market

Jared James, an entrepreneur, coach and author, offers a couple of tips to help you take advantage of this “shifting market.”

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