Improving Your Business

Stories, articles and advice aimed at improving your business

Need an exorcist for your haunted house?
Need an exorcist for your haunted house?

Got ghosts? No problem, says the company, which launched a new exorcism service for those needing to rid themselves of a paranormal houseguest.

COVID-19  Can’t  Stop Me!
COVID-19 Can’t Stop Me!

Acknowledging the vast opportunities that real estate does offer, a former Los Angeles wedding planner, a Chicago Mercantile Exchange trader and a suburban Chicago millennial all launched their real estate careers just before the onslaught of the worldwide deadly virus.

Agent Advice
Agent Advice

Everyone starts somewhere. We polled our readers — fellow Chicagoland agents — to find out what advice they would give their rookie agent selves! Have a look at what they said.

d’aprile properties co-CEO Lindsay Miller says training is key when it comes to rookie success
d’aprile properties co-CEO Lindsay Miller says training is key when it comes to rookie success

The biggest so-called “rookie mistake” she sees in the industry is not asking enough questions.

New automated valuation model introduced by CoreLogic
New automated valuation model introduced by CoreLogic

“In 2020, the appraisal industry saw an immediate need to shift from traditional in-person appraisals to consistently precise and dependable digital valuation tools — a need that continues to grow and has no end in sight.” — Frank Martell, president and CEO of CoreLogic

True colors: A room-by-room color guide
True colors: A room-by-room color guide

Most Realtors know a fresh coat of new paint can transform a space, but do they know which colors will attract buyers? A new study has the answer.

What buyers see: A new study used eye-tracking hardware to find out
What buyers see: A new study used eye-tracking hardware to find out

A new study reveals the areas of the home buyers are most interested in when looking at a property.

Are referral fees hurting consumers?
Are referral fees hurting consumers?

A new report by the Consumer Federation of America reveals that referral fees paid by real estate agents result in higher commission rates and reduced customer service.

The professionalism problem: Raising the bar in real estate
The professionalism problem: Raising the bar in real estate

Under the new Real Estate License Act, new licensees have a post-license education requirement of 45 hours dedicated to professionalism.

Real estate agents and brokers on professionalism
Real estate agents and brokers on professionalism

Professionalism is more important than ever these days. See what Chicago-area brokers have to say about professionalism in the industry.

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