Improving Your Business
Stories, articles and advice aimed at improving your business
Any seasoned real estate agent can tell you many stories of frustrating situations that either delayed a closing or destroyed a deal. A huge part of being your client’s real estate resource is to proactively prepare your clients and
Everybody and their uncle knows that Millennials will be integral to the housing recovery, but what do they actually want in a house? The Millennial generation, which encompasses Americans born between the early ’80s and early 2000s, is the
Some marketing challenges are universal. How do I attract new clients? How do I differentiate my firm from the competition? But as you dig down into the unique challenges of a specific market, the answers become less obvious. Here’s
What qualities do successful real estate agents share? We’ll start with an uncontroversial statement – real estate is a darned difficult business to make a living. From the ruthless competition, to the contrasting personalities, to the whims and sways
Buying a home in the post-boom market is akin to ballet, and there are certain steps that no client should take. For the vast majority of consumers, buying a home hinges on securing a loan, and among the vast
What is it? Updater, (www.Updater.com), is one of the few new real estate startups that takes real world client issues into consideration when releasing a product. While walking through the halls of “Startup Alley” at Inman New York this
Realtor.com does not yet have the winning combination for an online ranking platform for real estate agents. Like Redfin and the Houston Association of Realtors (HAR) before it, realtor.com recently stopped its attempt to accurately rank Realtors in a
Do this for me: think of your website not as a piece of technology or a fancy, digital brochure, but as an actual employee. Something that can be productive, that can deliver results just like a real person. The
I came from the corporate world with a near 25-year tenure before becoming a broker. I had never known what it was like to work anything but the nine to five. Juggling marriage, motherhood and work had become routine
Sure, email may be convenient, super fast and free, but nothing can top the beautiful simplicity of a phone call. We live in an email world. Everything nowadays – bank statements, credit card bills, personal correspondence, coupon mailers, company
Are you currently working with a condo buyer who only qualifies for an FHA loan? If so, you may be finding it difficult to find buildings that are FHA approved. A few years ago, the FHA changed it’s rules
In this evolving market, it’s even more important for Realtors to understand how to maximize their borrower’s purchasing power. Although I am of the belief that outstanding service, customized mortgage product offerings and timely closings should be the primary
There are rumors around Washington that the Mortgage Forgiveness Debt Relief Act of 2007 (MFA) will be extended yet again. Such an extension would be very good news to our improving real estate market for a variety of reasons; however,
It is hard to believe it is already 2014, but it is almost harder to believe we have a full year of upswing recovery under our real estate belts. At this point, I’m sure sellers have caught wind of
Have you done your monthly Facebook page tab check-up yet? What, you don’t check your Facebook page tabs? First, for those thinking, “what is a ‘Facebook tab,’” let me take a step back. Facebook page tabs are the images
What kinds of factors did homebuyers consider in 2013 when making their purchase? Homebuyers have a multitude of factors to consider when deciding upon a home purchase, but inevitably, certain factors will be more important than others. For an