Tech

5 unexpected ways real estate agents can use chatbots
5 unexpected ways real estate agents can use chatbots

Artificial intelligence has moved past its initial hype phase and chatbots have not only managed to survive beyond this first phase but are thriving because of their tangible benefits. With more and more people looking to ensure customer engagement and loyalty in a space where potential clients are flooded with options, chatbots are increasingly being implemented.

Predictive analytics may reveal what’s next for your business
Predictive analytics may reveal what’s next for your business

Many agents and brokers are already using predictive analytics to determine homebuyer patterns and behaviors, and the trend lines point to more adoption of this technology as it matures.

People first, then tech
People first, then tech

Though @properties is one of very few independent shops that develops technology in-house, co-founder Thad Wong said they didn’t initially set out with any particular focus on technology.

If you build it, they will come
If you build it, they will come

Learn how one Dream Town agent rolled up his sleeves and got to work employing his limited programming skills to create a site for his business that uses a custom-built search function.

The path to painless tech integration
The path to painless tech integration

Keeping up with the latest tools requires not just deciding to use technology, but ensuring everyone on the team is able to take full advantage of it.

Who’s better at forecasting real estate trends: agents or robots?
Who’s better at forecasting real estate trends: agents or robots?

Our tech survey reveals many readers believe real estate pros are best at predicting who is going to move in a given neighborhood. Also: what agents want in a tech partner, the big data companies they're using and more.

3 tech trends that can make home sales easier
3 tech trends that can make home sales easier

There are a few technologies that are poised to make significant leaps in the next year or so. How will they affect how you do business?

Facebook: Marketing friend or foe?
Facebook: Marketing friend or foe?

Social media experts and real estate agents share ideas for how to use the platform for generating business in an era of declining trust.

Home design trends in demand in 2019
Home design trends in demand in 2019

This year is one of continued change in home design as consumers get revved up about more livable spaces and a surge in new home-centered technology. Trends are constantly changing, and this year, homeowners want design that will create a...

Bringing together tech and real estate data to solve problems
Bringing together tech and real estate data to solve problems

The U.S. Census Bureau is renewing its push to stimulate innovative technological developments through the use of its own data. The Opportunity Project (TOP), a collaborative effort between government agencies and private tech firms, continues to build upon initiatives launched...

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