Tech

Facebook: Marketing friend or foe?
Facebook: Marketing friend or foe?

Social media experts and real estate agents share ideas for how to use the platform for generating business in an era of declining trust.

Home design trends in demand in 2019
Home design trends in demand in 2019

This year is one of continued change in home design as consumers get revved up about more livable spaces and a surge in new home-centered technology. Trends are constantly changing, and this year, homeowners want design that will create a...

Bringing together tech and real estate data to solve problems
Bringing together tech and real estate data to solve problems

The U.S. Census Bureau is renewing its push to stimulate innovative technological developments through the use of its own data. The Opportunity Project (TOP), a collaborative effort between government agencies and private tech firms, continues to build upon initiatives launched...

NRT launches new proprietary tech platform
NRT launches new proprietary tech platform

The owner of real estate franchise brands including Coldwell Banker and Sotheby’s International Realty announced the launch of a new unified tech platform, Desk, that enables its agents to access key digital tools all in one place. Desk can be...

Home tech in the spotlight at CES 2019
Home tech in the spotlight at CES 2019

The long-running consumer tech trade show CES returns to Las Vegas once again this year, hosting some 180,000 people who come to see the latest technology of all kinds. While the four days of CES feature more than 4,500 exhibiting...

Tech Watch: RealSavvy aims to make it easier for clients, agents to talk
Tech Watch: RealSavvy aims to make it easier for clients, agents to talk

Categories: CRM, Website creation, IDX RealSavvy, which started in 2014 with the goal of making it easier for agents and their clients to communicate, has recently rolled out its newest offering, an interactive CRM tool. It allows clients to let...

Facebook removes certain targeted advertising options amid HUD discrimination complaint
Facebook removes certain targeted advertising options amid HUD discrimination complaint

Facebook recently announced changes it will be making to its advertising tools after the company was accused of potentially enabling housing discrimination on the platform. Earlier this month, the U.S. Department of Housing and Urban Development filed a discrimination complaint...

Trulia Neighborhoods launches to provide crowdsourced localized information
Trulia Neighborhoods launches to provide crowdsourced localized information

Trulia is launching a new tool to help buyers, renters and agents learn about an area with their new feature – Trulia Neighborhoods. The new tool, which is available both online and as a mobile app, is a crowdsourced database...

HUD files housing discrimination complaint against Facebook
HUD files housing discrimination complaint against Facebook

The U.S. Department of Housing and Urban Development (HUD) filed a discrimination complaint against Facebook Aug. 17. HUD claims that the company violated the Fair Housing Act by allowing landlords and home sellers to target or exclude users from certain...

Amazon and Lennar partner to create Alexa-controlled smart homes
Amazon and Lennar partner to create Alexa-controlled smart homes

Amazon and Lennar announced its new partnership to provide Alexa-enabled smart homes in certain markets across the country. Homebuyers can get homes that come with features that can be controlled with Alexa including Wi-Fi, smart locks, doorbells, thermostats and lights....

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