3 Ways to be an Amazing Communicator

by Peter Thomas Ricci

Great communication is marque in real estate, but what strategies can you follow to make sure that you are truly communicating with skill and effectiveness?


Here’s a statement of little controversy: unless you are a good, effective communicator, chances are slim to none that you’ll succeed in real estate.

Whether it’s the strong points of a particular listing, the counteroffer in a negotiation or a presentation to potential clients, real estate depends on communication to an overwhelming degree.

So with that in mind, we’ve highlighted three ways to be an amazing communicator:

1. Disarm Your Audience – Nowadays, we are all practically besieged by messages. We see billboards on expressways and public transportation stations. We see commercials on television. We click through copious pop-up ads on websites, and deal with screaming banner advertisements. Amidst all that noise, why in the heck would a consumer listen to your real estate pitch?

That’s why you, as an amazing communicator, disarm your audience. You’re comfortable. You’re humble. You’re genuine and authentic. As Kevin Daum recently put it on Inc, “[You] show genuine interest in the other person and use humor and authenticity to make [yourself] likable and nonthreatening.”

2. Reinforce Your Message – The stat we always hear is that people only retain 10 percent of what they hear, but in today’s world of hyperactive advertising and dwindling attention spans, we wouldn’t be surprised if that number is even lower.

Therefore, when communicating with a consumer, it’s imperative that you reinforce your message, so that they walk away actually remembering the message you intend them to remember. Of course, the trick is being subtle; nothing is worse than relentlessly repeating yourself and annoying your audience.

3. Practice! – None of the skills we just described are even remotely possible without extensive practice. Watch how the experts communicate. Study their techniques. Formulate the composition and structures of your messages, and refine them based on your audience. And of course, recite those messages repeatedly, first in private, and then in public with an audience. It may not go perfectly the first few times around, but it will be a necessary step to becoming a better communicator.

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