Agents are always on the lookout for inspiration, but it turns out that the most effective ways to boost your creativity are also the simplest. Real estate is an industry that thrives on creativity. From marketing efforts, to listing

Luxury homes are often fitted with nifty technological features, but which ones do affluent consumers most care about? Technology has become an important part of the home search process for many American consumers, and luxury homebuyers are no exception.

You just received an introductory email from a prospective new client, referred to you by a friend whom you just helped buy a first home. Actually, it could also be either an intro text message or an invite to

It’s no secret the nine-county Chicagoland area has suffered a drop in residential inventory. The fact is, there are more buyers than sellers, and many of those sellers are sitting on the fence waiting for the best price ever. So,

When I started on the path of coaching real estate agents and brokers 24 years ago, my singular goal was (and continues to be) to help my clients excel at their jobs and enjoy their lives more. Well, I

This is Halloween, and cemeteries and gravestones are among the most quintessential images of the season. But year-round, how many transactions are near these arguably creepy areas? We associate many images with Halloween: witches, jack-o-lanterns, vampires, werewolves, and of

A new website, DiedInHouse.com, allows you to type in an address from anywhere in the country, and it will inform you if anybody has died in that home. While watching some scary movies in honor of Halloween, some of

My journey to becoming a licensed real estate broker and finding my way was filled with many decisions – and not all of them were good ones. As a fairly new agent, though, I learned quite a bit along the

The top-producing workaholic is a mainstay in the annals of real estate, but new research is suggesting that the 80-hour week may not be all that admirable. It’s one of the more common memes in real estate – more

Many Realtors, including myself, have an occupational hazard of talking too much. There is so much information to share in order to educate our clients that it is extremely easy to get carried away. Anyone that knows me knows

When you work the long hours that real estate demands, it can be easy to lose focus; thankfully, there are easy ways to get it back. Real estate can be a demanding industry. From generating leads, to marketing listings,

We all wonder if size truly matters, but in the case of newly built single-family homes, the answer is clear. What percentage of newly built homes have an entry foyer? What if the home is less than 2,000 square

Google celebrated its 15th anniversary with a new update, called “Hummingbird,” to its search engine algorithm; how could it impact your business? In commemoration of its 15th birthday, Google recently announced a new update to its famed search engine

When it comes to home improvement professionals, which ones are the most popular with Chicago homeowners? Earlier this week, we reported on home improvement projects in Chicago, and which ones have proven the most prominent with homeowners in our

What is It? Keeping Current Matters, or KCM, is a subscription based service that provides agents, brokers and lenders with monthly updated national real estate market statistics. These infographics, charts and reference materials, are an amazingly powerful tool for

It’s one thing to get a lot of good, high-quality real estate leads, but converting those leads into lifelong, loyal clients is quite another. And working hard and spending a lot of money on lead generation can be futile