Cover Story

Long live your real estate brand

It’s no secret that the real estate industry is a cyclical one. After watching the real estate boom and the subsequent bubble burst in 2007, agents are once again seeing housing prices and demand rise. It’s a pattern that

Today’s rookies are tomorrow’s retirees – how the 1980 market compares to today

Here’s what the market looked like in 1980, when many of today’s older agents were first navigating their real estate careers, versus the market today’s real estate rookies enter into in

Bring in the varsity team – a Chicago Agent survey on brand legacies

For some perspective on real estate branding over the course of an agent’s career, we turned to a group of agents whose experience and tenure in the field make them the perfect candidates to complete a short survey on

Realtors by the Numbers

Real estate agents have a longstanding reputation as enterprisers in the business world. According to the 2015 National Association of Realtors (NAR) Member Profile report, the average age of those industry leaders is 57 years, an age that is

Luxury Homes: Selling a Vision of the Future

Chicago’s luxury market is one of the biggest in the nation, as is only fitting for a city of some 2.7 million people with a large number of high net worth individuals. Chicago has about 282,000 individuals with more

Two Incredible Additions to Chicago’s Skyline

Renelle Address: 403 N Wabash Avenue Price Range: $1,660,000 to $3 million Number of units: 45 Number of floors: 17 stories Date listed for sale: Pre-sales begin in mid-May. Completion: Deliveries for Renelle are expected to begin in spring

Agents Get a New Angle on Luxury Marketing with Drone Photography

If you ask Brian Balduf, the chairman and co-founder of VHT studios, about the main benefits of his company’s new drone photography/video system, he does not mince words.  “So much focus of the last 20 years in bringing technology

A Wealth of Positive Signs for the Luxury Market

The outlook is good for the luxury real estate market, according to The Institute for Luxury Home Marketing’s Housing Report for the first week of April 2016. Although it’s currently a “buyer’s market,” according to The Institute’s “Market Action

The 2016 Market Handbook

There is quite a bit going on in Chicagoland’s various markets. To stay on top of it all, agents have to stay tuned into many different sources and outlets, and the full picture of the market is constantly evolving

The Path to Becoming a Managing Broker

Not just anyone can be a managing broker. Successful managing brokers know there are myriad paths that lead to the profession; many of them wind through multiple careers, and what makes an individual agent a success might not cut

Managing Broker Expectations: Two Perspectives

How do agents’ and managing brokers’ expectations around the role differ? To answer that question, we reached out to an agent, Carmen Rodriguez of Coldwell Banker, and a managing broker, Bill Gill of Baird & Warner’s Naperville office. The

A Century of Change in Chicago’s Demographics

The Great Migration – the six-decade movement that saw more than six million African Americans migrate from their homes in the South to states in the North or West – was one of the 20th century’s most significant events,

Creating New Opportunities in Chicago Housing with Warren & LaShawn Davis

How Warren and LaShawn Davis Give Back to the Community and Educate Chicagoans on Homeownership It was in 2014 when Warren and LaShawn Davis, a husband-and-wife real estate team with RE/MAX Premier Properties, hosted the first South Side Expo,

Chicagoland Construction Leaders on the State of Market

We asked leaders in Chicagoland development to give us a quick take on key issues in new construction. Here’s what they told us about their biggest challenges in today’s market, the kinds of projects they have coming down the

7 Trends in New Construction

We’ve all read the stories about dog showers and tiny homes, but the impact of consumer demand on homebuilding extends much further than newsworthy novelties, influencing everything from finishes and materials to the layouts of entire multifamily communities. Here

New Construction in 2016: The Same But Different

Homebuilding plays a vital role in local economies, contributing to revenue for local governments, new income and job opportunities for residents and – of course – new homes to buy and sell. In its 2015 report, “The Economic Impact

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