Cover Story

Survey: Agents share their definition of a successful brand
Building a brand: How brokerages and agents stand out from the crowd

Whether an agent is just getting started in the industry or has already established a strong presence, branding is a key factor in being successful. A strong brand that encompasses everything from their reputation to the clientele they serve

Chicago Agent Who’s Who 2018 is here!

Chicago Agent Who’s Who 2018 is out now! Click here to see the best and brightest in Chicago real estate today and what makes these agents, affiliates, association executives, lenders and more the top in their

Survey: Are agents getting the right training?
Agent training made easy with AgentEDU

To build a successful career as a residential real estate agent, one needs to master a wide range of business and interpersonal skills. In addition to growing your own brand and business, you also have to deal with the

Taking agent onboarding to the next level: How top brokerages make it happen

The prospect of training new agents can be daunting even for experienced managing brokers. They have to find and mentor people with the right education, training, skill set and drive to succeed in the business. They must also balance

Cover story—Turning a negative into a positive: How agents improve the reputation of their industry

Real estate agents who achieve millions of dollars in sales each year and have a strong network of clients and contacts will still often have to deal with the public perception that agents are less than trustworthy. Even those

Survey: How do agents handle online reviews?
Cover story: The Fair Housing Act at 50

Before the federal Fair Housing Act could be signed into law on April 11, 1968, political compromises to ensure its passage in the Senate significantly reduced the impact of the legislation. The change eliminated the government’s ability to bring

Survey: Agents share their experiences with housing discrimination
The Fair Housing Act and service animals: What agents need to know

Article by Mainstreet Organization of Realtors Assistance and emotional support animals have been making headlines recently — from controversy around airlines’ policies to questions of whether kangaroos qualify as service animals (they don’t). It can be confusing to know

Viewpoint: Baird & Warner’s history of advocating for fair housing rights

Baird & Warner, the nation’s first and Illinois’ largest family-owned real estate services company, became one of Chicago’s only industry voices in support of opening up housing opportunities for all. In the early 1960s, John Baird, father of the

Survey: Chicagoland agents get a neighborhood feel
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The next wave of hot neighborhoods in Chicagoland are…

Chicago is a city of neighborhoods, and which ones are considered “hot” can change like the Chicago weather. Because some of the city’s most well-known neighborhoods (Lincoln Park, Wicker Park) are nearly maxed out on room and price, there’s

Knowing the neighborhood: How agents learn about the communities they serve

When laypeople discuss the Chicago housing market, they mostly take a thousand-foot view of the issue and discuss the market as a whole. Studies and data sets mostly look at the metropolitan statistical area, which includes Chicago to Joliet

The facts about today’s jumbo loans for luxury homes

While the definition of luxury homes varies depending on the market, the process for obtaining a jumbo mortgage loan in Illinois — a loan over $453,100 — is similar across the board and more attainable than borrowers might think.

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