By Pat Heydlauff Can you overcome a difficult real estate market to sell your client’s home by encouraging positive energy to enter it? What if you want to sell that home today? Are there things your client should do

By Stephen Reily While we knew that boomer women weren’t contemplating anything traditionally identified as “retirement,” we were surprised to learn something important about their thoughts about single homeownership: They aren’t going anywhere. In our recent survey, only a

By Jim Gilmartin Although all of us have basic values and motivators that drive us, we manifest them differently as we move through the spring, summer, fall and winter of life. Selling to boomers and older consumers is different

By Jennifer Ames Like many Chicagoans, I made the journey to Washington, D.C., to see firsthand the inauguration of our 44th President, Chicago’s own Barack Obama. I first realized the enormity of the event when I arrived at O’Hare

By Jeff Kaplan As a strong advocate for education, I certainly encourage people to explore their minds in their respective places of work, especially in a sales environment. In general, the more you know about your product or service,

By Rachel Lopez and Amy Bissonette In these challenging economic times, most consumers are holding on so tight to their purse strings they can barely loosen their grip. Needless to say, money-saving strategies and financial savvy are more important

Several years ago, @properties’ Matt Silver, CRS, GRI, QSC, NAR-certified mediator broker associate, was on “floor” when a famous athlete walked into the office and asked to see some homes. This accidental entrée into a niche has ended up

How to capture a piece of the second-home market pie By Bob Corcoran Yes, indeed, there is a delectable and juicy sweet spot in the real estate market today – and it’s growing sweeter every day: the second-home market.

Broadcasting Your Partner’s Voice By Sandy Marshall A couple of years ago, when the housing market flipped itself, people shopping for homes suddenly craved a real version of what was going on inside the industry. Buyers suddenly wondered how

By Teresa Ryan View more in our 2010 Spring New Construction Digital Edition Achieving success in today’s market requires more than being good, it requires excellence. In this current market where deals can easily fall through and buyers need

By Dirk Zeller How do you determine whether a prospect should become a client? What are the criteria of becoming a client? Have you created a series of questions to help you minimize the time invested to determine if

By Bevin Lynch Probably the No. 1 thing I hear from my real estate agents and mortgage brokers is that they would love to grow their entire business based on referrals. A referral from a friend or past client

By Brian Hilliard Want a quick tip for getting more business in today’s tough market? How about this thought: Successful people don’t stop themselves, whereas unsuccessful people do exactly that. Allow me to explain.

I’m coaching an 8th grade boys

BY DIRK ZELLER One study after another has shown that your body language and tonality account for over 90 percent of your presentation’s effectiveness. What you actually say accounts for less than 10 percent of the delivery. If you’re

BY BOB CORCORAN A joke that circulated around California when I lived there a few years ago was that when the cops pulled you over, they’d ask to see your real estate license. 

Of course, those were different times

BY ERIC HUTCHINSON These days, there’s no doubt that Realtors need to get creative when enticing buyers to finally take the big leap. The Homebuyer Tax Credit has certainly helped, but over and above that, what else can be