Improving Your Business

Stories, articles and advice aimed at improving your business

Did you miss Guaranteed Rate’s Master Class on agent excellence? We’ve got you covered.
Did you miss Guaranteed Rate’s Master Class on agent excellence? We’ve got you covered.

The webinar features real estate experts Amy Duong Kim, Compass Chicago; Michelle Fermin, Century 21 North East Boston; and Collette McDonald, eXp Atlanta and is moderated by Agent Publishing cofounder and publisher Marci Sepulveda.

What do buyers want to see in your real estate listing marketing?
What do buyers want to see in your real estate listing marketing?

You might be surprised by the results of this survey.

U.S. Supreme Court rejects CDC eviction moratorium
U.S. Supreme Court rejects CDC eviction moratorium

The nationwide eviction moratorium put into place by the Centers for Disease Control last year last year will end sooner than expected, following a ruling by the U.S. Supreme Court.

Evocalize introduces a blueprint for recruiting real estate agents
Evocalize introduces a blueprint for recruiting real estate agents

Exit Realty has enabled its brokers and agents to use Evocalize’s new blueprint to recruit agents on the Google Display Network.

Real estate’s tech revolution
Real estate’s tech revolution

While masks and social distance requirements may eventually fall by the wayside, much of the new real estate technology that has surfaced during the pandemic is likely to stick around for the foreseeable future.

How much are Chicago agents spending on social media?
How much are Chicago agents spending on social media?

Which social media platforms are Chicagoland brokers using to get their name out there? How much are they spending a year on social media? Find out in our newest survey!

Welcome to the Clubhouse: Why are brokers flocking to this new app?
Welcome to the Clubhouse: Why are brokers flocking to this new app?

Agents are swearing by the year-old Clubhouse app that allows more than 10 million users to host town hall-style audio-only forums on various topics.

How much focus do you place on social media?
How much focus do you place on social media?

How much are you spending on social media these days? How has that changed over the last year? Do you handle social media yourself? We want to hear it all in our new survey!

Game on! Luxury market rebounds
Game on! Luxury market rebounds

To update you on all the exciting new changes in the luxury market, we went directly to the source: luxury brokers. With much candor, they reveal how the market held up this past year, the types of properties that are moving, how the city compares to the suburbs, buyers’ evolving needs and their exciting predictions for the post-COVID world.

So, you want to sell luxury properties but don’t know how to get started
So, you want to sell luxury properties but don’t know how to get started

LaFido has spent more than 20 years in the industry working in luxury sales and training agents to work in the field. In 2016, he launched his Luxury Listing Specialist (LUXE) certification program.

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