Improving Your Business

Stories, articles and advice aimed at improving your business

RE/MAX Co-Founder Dave Liniger: Embracing change is the key to long-term success in real estate

“Curiosity is essential. Regularly ask, ‘How can I make my business better?’ ” writes RE/MAX co-founder Dave Liniger. His new book “The Perfect 10” is out soon.

How to find real estate leads on Instagram

Instagram has become an invaluable tool for agents looking to expand their reach and generate client leads.

What to ask before investing in real estate leads

Leads are the lifeblood of a thriving real estate business, and the decision to invest in them should be approached with caution and strategy.

Strategies to maximize your real estate lead generation in 2024

For real estate professionals, lead generation is not just a skill but a necessity. Innovative strategies are key to attracting clients.

3D home tours, customization and other keys to reaching today’s new-construction buyers

One of the biggest hurdles facing residential builders is raising awareness of their projects among prospective buyers, according to Zillow’s recently released new-construction consumer housing trends report.

Compass launches new tool to help agents and team leaders track performance

Compass recently announced the start of its new Performance Tracker, designed to help agents track and analyze their business metrics.

Top Producer Software now offers lead generation

The real estate software provider Top Producer is launching a new product: Social Connect, the company’s first-its-kind lead generation tool.

Realtors are writing listings with AI… Can you spot the difference?

The AI program ChatGPT creates home listings with desired industry lingo, dropping real estate buzzwords with apparent ease. Can you tell the difference?

Two tech tools to create your own 3D floor plans

Providing a 3D floor plan where buyers can virtually immerse themselves into the space is key to securing an in-person viewing.

Residential Real Estate Council to provide MoxiWorks HR tools through Broker Solutions 

The tools include MoxiEngage, a CRM specifically designed for real estate agents; MoxiPresent, a comparative market-analysis presentation tool; and MoxiHub, a brokerage intranet. 

MoxiWorks acquires lead nurturing platform ActivePipe

Real estate technology platform MoxiWorks recently announced the acquisition of ActivePipe, a lead nurturing platform for real estate professionals.

Did you miss Guaranteed Rate’s Master Class on agent excellence? We’ve got you covered.

The webinar features real estate experts Amy Duong Kim, Compass Chicago; Michelle Fermin, Century 21 North East Boston; and Collette McDonald, eXp Atlanta and is moderated by Agent Publishing cofounder and publisher Marci Sepulveda.

What do buyers want to see in your real estate listing marketing?

You might be surprised by the results of this survey.

U.S. Supreme Court rejects CDC eviction moratorium

The nationwide eviction moratorium put into place by the Centers for Disease Control last year last year will end sooner than expected, following a ruling by the U.S. Supreme Court.

Evocalize introduces a blueprint for recruiting real estate agents

Exit Realty has enabled its brokers and agents to use Evocalize’s new blueprint to recruit agents on the Google Display Network.

Real estate’s tech revolution

While masks and social distance requirements may eventually fall by the wayside, much of the new real estate technology that has surfaced during the pandemic is likely to stick around for the foreseeable future.

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