Improving Your Business
Stories, articles and advice aimed at improving your business
Nearing the end of the first decade of the new millennium, social media sites play a defining role in the next generation of Web
By Laura Reedy Stukel In 2009, “green” real estate was white hot – a bright focus during a down market. But as the economy and the local real estate market tried to right-size itself this year, the green trend
By Bob Corcoran Here’s the scenario: You’re at a large gathering of potential clients – let’s say a couple hundred people at a local PTA meeting. Three other agents are there, too, so you want to outshine them for
By Tom Kelly While housing analysts continue to paint a rather anxious and uncertain picture for residential property in the near future, one emerging source of business for agents has been foreign buyers investing in the U.S., and another
By George Hedley Customers have stopped buying, companies are closing, banks have stopped lending, consumer confidence is falling and the list goes on. As a business owner, manager or leader your choice is simple: do what you know you
By Joan Kaufman Agents know that the key to success in real estate is to become an invaluable asset to your clients. Selling a home and preparing to move even in the best of times is a daunting task,
By James Clark It’s a sad fact of life that bad things happen to good people. Having a marriage end in divorce is something people never imagine will happen to them, but with the divorce rate so high you
By Kate Santo Communication skills, the art of networking and attention to detail are the primary components of a relocation coordinator’s job. The ultimate objective of my position is to provide a seamless transition in moving an individual or
By Yuval Degani In building a brokerage and a brand, you’re faced with a variety of decisions including one that may seem simple: how big to grow your company. Is it better to stick to the close-knit crew of
By Paul Speredes When dealing with a new construction or rehab building, there are a whole bunch of variables to keep in mind before getting that home in tip-top shape for the market. One aspect that many people overlook
By Melinda Joseph and Cece Gonzales Vidito Networking is an important part of marketing and business development, regardless of the current economic conditions. There are ways to put yourself out there to gain exposure at no cost and receive
By Mark Zipperer Last year was clearly a challenging one for our industry, though my business was probably as strong as it has ever been. That interesting fact made me take a deeper look at what I was doing
By Bob Corcoran With talk of extending and expanding the tax credit for first-time homebuyers in a number of ways, now is a great time to hone your skills in dealing with this particular type of client. With the
By Pat Heydlauff Can you overcome a difficult real estate market to sell your client’s home by encouraging positive energy to enter it? What if you want to sell that home today? Are there things your client should do
By Stephen Reily While we knew that boomer women weren’t contemplating anything traditionally identified as “retirement,” we were surprised to learn something important about their thoughts about single homeownership: They aren’t going anywhere. In our recent survey, only a
By Jim Gilmartin Although all of us have basic values and motivators that drive us, we manifest them differently as we move through the spring, summer, fall and winter of life. Selling to boomers and older consumers is different