By Brian Hilliard
Want a quick tip for getting more business in today’s tough market? How about this thought: Successful people don’t stop themselves, whereas unsuccessful people do exactly that. Allow me to explain. I’m coaching an 8th grade boys basketball team here in Atlanta, and one of the things I tell them all the time is the importance of moving around while they’re on the court, and not “defending themselves” by simply standing still and not getting open. If you’ve ever watched basketball at the college or even professional level, what you see are five guys constantly moving around, constantly trying to get themselves or their teammates open so they can shoot the ball. What you don’t see is a bunch of guys standing around hoping something good will come their way.
Yet, in the world of real estate, where everyone is talking about the housing “slump” this and the economy that, I can’t tell you how many agents are doing just that – standing still when it comes to getting more business.
I’m talking about things like:
• Not going to networking events because “it hasn’t worked before”;
• Not publishing an electronic newsletter because “it takes too much time”;
• Not asking for referrals on a consistent basis because “the market just isn’t there yet”;
• Not getting into the office as early as they used to because “nothing’s going on anyway.”
All of these actions – or in this case inactions – take you out of the game. They put you on the “sidelines” and don’t give you or your business a chance to be successful. This is why Realtors left and right are falling out of the business. Not because of the market, not because of the economy, but because they stopped trying and essentially took themselves out of the game. So the question becomes: What are you doing on the proverbial basketball court of real estate? Are you hustling to get open and “score a basket,” or are you standing around complaining about the market and waiting for something good to happen?
If you’re like me and want to excel in the world of real estate, then I’d recommend you learn as much as you can, as fast as you can, about building your business – especially in a market as tough as this. As a matter of fact, we have a free report on how to get more business in today’s tough market, which has some tips and tricks on getting more business in a market as tough as this. Stop standing on the sidelines and get in the game! Believe me, you’ll feel so much better when you do.
Brian Hilliard is a popular speaker and author of the resource “How to Get More Business in Today’s Tough Market.” Hilliard specializes in helping busy agents get more leads and close more deals.
For a free report on “2 Easy Ways to Get More Business in Today’s Tough Market,” e-mail Hilliard at firstname.lastname@example.org with the subject “More Business in Today’s Tough Market.”
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