Surveys

What Sales Innovation in the Past Few Years Can You Not Live Without?

Beth Sofranko Relocation Director Prudential SourceOne Realty West Loop There are so many aspects of technology that have streamlined my work life in real estate that choosing one sales innovation that I cannot live without is tough! Communication is

What is a Must-Have in Your Marketing Plan?

Frank Walker Broker/Owner Key Realty Group Inc. Waukegan In my professional opinion, a must-have in a successful marketing plan is a clear definition of your target market. Once you have determined who you are targeting, you need to do

What is the best benefit your association offers?

Mary Corbett Partner Success Builders Bloomingdale I feel the best benefit of my association, Home Builders Association of Greater Chicago, is education. The additional courses that are offered give members the certification necessary to make them more credible, which

In today’s market, what is the most important thing buyers are looking for in new construction projects?

Katrina “Kat” Schmitt Broker Associate Streeterville Properties Near Northside/Goldcoast Due to recent media reports regarding the real estate market, I have encountered buyers expecting incentives who try to negotiate on new construction projects. Developers are not always willing to

What is the difference between a high producer and a low producer?

Elena Salman Falco Associate Broker Grove Realtors Downers Grove I believe, first and foremost, that a high-producing agent should have an extremely strong knowledge base in terms of their market place, as well as homes in general. Other factors

What has been your all-time favorite Chicago Agent magazine cover?

Bob Horner Co-principal Winthrop Properties Evanston My favorite cover was Vol. 3, Issue 17: The 2006 Fall New Construction Issue. This issue was my favorite because of the valuable exposure it offered my partner, Ibrahim Shihadeh, and me. We

What is the most difficult part of performing a short sale or foreclosure sale?

Frank DeNovi Coldwell Banker Residential Arlington Heights The most difficult part of performing a short sale is the coordination of the all parties in negotiating a contract that is agreeable to all. That is why it is critical to

What is the most important thing for Realtors to know about today’s mortgage market?

Babak Raymond Yousefian Co-Founder Alumni Mortgage Group It’s important for a Realtor to have a solid understanding of the financial boundaries for their client, and the external forces that could affect those boundaries (SB1167, proposed CTA bailout, federal fiscal

What is your New Year’s real estate resolution?

Cynthia Fitch Century 21 S.G.R. South Loop As a new part-time agent, my resolution is to be a sponge and become knowledgeable about key aspects of the business, build a strong client base, provide exceptional service and earn at

What are the top three qualities you admire about your managing broker?

BRAD ESHLEMAN RE/MAX GREAT AMERICAN NORTH ST. CHARLES Since joining RE/MAX two years ago, I’ve been deeply impressed by the managing broker of our office, Bobbie Gerbrecht-Grayson. Her management skills are superb, and I say that as someone who

If you were to give an “outstanding achievement” award to somebody in the real estate industry, who would it be and why?

Elvie Rhone Century 21 Dabbs South Chicago Niki M. Igel, loan officer with National City Mortgage, is my choice to receive an “outstanding achievement” award because she provides excellent service and support in helping to acquire mortgages for clients.

What are the must-have finishes your clients are looking for when purchasing a home?

Angel Gandy MetroPro Realty hyde park In today’s market buyers want all the bells and whistles, from hardwood flooring to granite countertops. They want their home to be in the best re-sale value when that time comes. My clients

In what circumstances is it appropriate or inappropriate to use a lockbox?

Edward Watts Prairie Shore Properties Chicago There are some special circumstances where it’s better for the listing agent to accompany the client, but most of the time the listing agent’s presence at the showing is unnecessary. In fact, I

What piece of software have you found beneficial in gaining leads and generating income?

Kevin Thornton Thornton Properties Chicago We use Birdview Technologies’ lead generation software through our company Web site. Homebuyers can search the MLS right there, and if they want assistance from a Realtor, they can fill out their contact information

What needs to happen in order for the current lending situation to improve?

Daryn Peterson ROC Financial Inc. Chicago In my opinion, the current lending situation does not need to improve. Interest rates are still at all time lows. What needs to improve is the education and honesty of lenders. It is

Which developers do you feel are most influential in the Chicagoland area?

Ben Kastein Help-U-Sell Naperville I have enjoyed the pleasure of working with and alongside of Michael Falagario, a developer that continues to expand his business and relations throughout the Chicagoland area and other states. Currently he can be heard

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