Tech

Use the Internet to Your Advantage

It turns out that this whole “Internet” thing is a not just a fad after all. Nope, the Internet, in all of its searchable, meta-tagged, flash-flying glory, is here to stay. The agents of tomorrow have little choice but

Chicago: The New Real Estate Tech Hub

A few popular real estate apps/websites have their roots based in Chicago, and some new real estate tech companies have recently sprung up in the city. Check them out, if you haven’t already. ShowingTime (Launched 1999):  ShowingTime has several

What Features Do Homebuyers Value Most in Online Listings?

We all know how important the Internet is for real estate today, but what features of the Internet do homebuyers most value? Here’s a shocking piece of information – the Internet is an extremely important component for selling real

NAR Opens Realtor.com to Non-Realtor Listings

The National Association of Realtors has approved changes to the Realtor.com website that will open the site to non-Realtor listings and rentals. The National Association of Realtors’ Board of Directors yesterday approved a number of amendments to its popular Realtor.com website

Tech Review: Better Voicemail

How it works: There are different tiers to the Better Voicemail product, (even one specifically designed for real estate lead conversion). I demoed the, “Lead Routing for Realtors” version ($40/mo.) for this article, and was amazed at how much

5 Reasons To Consider Google+ For Your Business

Google+ may be No. 2 to the almighty Facebook, but there are still notable reasons for agents to consider using it for their real estate business. Facebook is the most widely used social medium on the planet, and we’ve

The Top 10 Chicago Suburbs Searching for Real Estate Agents

Demand for real estate services varies wildly across Chicagoland, but Alyssa Mattero shares what 10 suburbs need agents the most. People search for real estate companies and agents based on the Chicago suburb they want to live in. Out

Show Off Your Homes’ Potential with Zillow Digs

In his latest featured blog, Mitch Levinson of Marketing RELEVANCE writes about how agents can use Zillow Digs to promote their listings. “Digs,” a well-known slang term referring to someone’s home, has appropriately been adopted by Zillow, a leading

Move’s FIND Application Goes Live For MRED

Chicago’s MRED MLS members now have access to more robust listings data with Move’s FIND application. Move’s FIND Application, a tool that allows MLSs to provide members with quick and easy access to Multiple Listing Services data, is now

3 Rules to Follow When Using Pinterest for Real Estate

Pinterest is the latest kid on the block, and as a result, it’s generating plenty of attention from marketers; how can agents, though, use it effectively? With 10 million unique visitors a month, longer user times than Facebook and Twitter,

The Know How for Houzz

What is Houzz? And how can it be effectively utilized for your real estate business? Mitch Levinson of Marketing RELEVANCE explains. Just like any good social media site, Houzz is designed to attract new customers to your business. However,

3 Reasons You Should Care About iOS 7

iOS 7 may seem like a tech geek’s paradise, but the changes it represents in the iOS platform on the iPhone and iPad will affect real estate agents. Well, it’s here – after months of anticipation, Apple has finally

Grammar: Text Messaging’s Vanquished Foe?

OMG, rly? Oh yes, the evidence has arrived, and it’s damning – text messaging, and the “techspeak” it promulgates, is harmful to grammar and writing. Without sounding too dramatic, we’re going to start this article with the obvious: text

Five Mobile Marketing Tools for Tech-Savvy Agents

Mobile marketing can be a huge boon to your business, and we’ve got five tools you can use for improving your mobile marketing game. We’ve reported previously that mobile marketing means big business. 79.4 million people will be using

2013 Search Trends for Real Estate Agents

Real estate is a popular subject for Web browsers, but what are real estate agents? And how often are agents searched for online? Alyssa Mattero explains. Google and other search engines play an important role in the real estate

Listing Presentations That Combine Old and New School Ways

When it comes to listing presentations, you should utilize both classic and technologically advanced methods to woo potential sellers, explains Christina Groves of Coldwell Banker. So you have just made an appointment to meet with a potential seller and

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