As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that online experience is

Blog? Check. Facebook? Check. Now what? Twitter. This micro-blogging social media network is the third key component to any good social media program. Many real estate agents and homebuilders have no problem seeing the benefit of using a blog

Housing demand is rebounding, with lower interest rates and limited supply keeping the market fiercely competitive. According to the National Association of Realtors monthly report in December, existing–homes sales grew 5.9 percent in November, the highest level in three

After you have established a solid social media foundation by building a blog, the next step in building your social media marketing program is Facebook. Sure, you may have created a professional Facebook page for yourself as an agent

At my last consulting job, I had a lengthy and memorable conversation with an agent in my office, a veteran of the local market. Eventually, the topic turned to

The U.S. real estate market is finally rebounding after years in decline. As an agent who’s getting busier with increasingly more business, it’s critical that you have the right tools and systems in place. Otherwise, staying organized and proactive

By Mitch Levinson In my last post, I talked about what Chicago real estate agents and homebuilders should be incorporating into their social media program. Today, I’m going to share more on the foundation to this program – your

By Bob Corcoran This past summer, my son was looking to buy a home in St. Louis, not far from my office. I intentionally watched as he sat down at the computer and turned the occasion into my own

By Carrie Gable  We hear it all the time: one of the best ways to have an effective and thriving online presence is to monitor who is looking at your content and which elements of your marketing are seeing

By Mitch Levinson Chicago real estate agents and homebuilders, are you using social media as part of your marketing strategy? If your answer is no, it’s most likely because you’re overwhelmed by all of the different social media outlets

By Barbara Kleban It seems as though the hot topic among Realtors of late is e-marketing. To text or not to text? To email a newsletter or skip it and go to the Bears game (sigh)? Today’s marketing has

Welcome to the final installment of the How to Become a Neighborhood Expert series. In my first article, Part 1 of How to Become a Chicago Neighborhood Expert, we talked about setting up a blog as your online “hub,”

By Matthew Collis Some self-proclaimed “experts” have said that email marketing is dead. Others swear by it. But at the end of the day, email marketing can be highly effective if it’s done right. In our business, IXACT Contact,

I watched a video today about a nine-year-old boy in Los Angeles named Caine Monroy. Take a moment to watch the video yourself and get a full understanding of the story before reading the rest of this. Done? Ok.

With almost 90 percent of all potential clients starting their home search online, most of us understand the power of being found in Google and other search engines when potential clients are looking for a Chicago broker. But have

There are companies that look down on text messaging. It might look like that employee isn’t paying attention, but the truth is, they might actually be multi-tasking and working, just by reading and sending texts – provided the texts