Real estate agents must wear many hats for their job, and “therapist” is certainly one of them. Buying and selling real estate is an inherently emotional business, and for good reason. When buying a home, your clients are making

What are the most troublesome obstacles faced by luxury homebuyers in today’s housing market? Earlier this week, we reported on a fascinating new study by realtor.com, which looked at what features today’s luxury homebuyers desire the most in a home.

The mortgage markets may have undergone a radical change since 2008, but some details may still surprise you. Last week, we reported a rather sobering statistic – according to record keeping by Ellie Mae, the average FICO score for

What do luxury homebuyers desire the most, when shopping for homes? The luxury homebuyer, as any real estate agent knows, is a unique breed of client, and their desires and requests during the homebuying process differ in many notable

As a long-term investment strategy, few consumers were willing to touch real estate during the downturn, but new research suggests that has changed. Back in 2011, few people wanted to touch real estate with a 20-foot pole – what

The National Association of Realtors (NAR) is finalizing its acquisition of the .REALTOR top-level domain for use by members and associations. The new .REALTOR domain will be used as an alternative to the commonly used .com and .org and

Are you looking to reach your audience in a new way? Pinterest campaigns are quickly becoming an exceptionally efficient way for Chicago home builders to display their products and increase interest in their companies. In fact, we often see

Reports of suburbia’s death,  it would appear, have been greatly exaggerated. It’s been a common trope in post-bubble news coverage – the United States, after several decades of embracing suburban sprawl, is returning to its urban roots and, once

If you want to be effective as a manager, you need your staff to take you seriously. This can be a challenge for new CEOs, starting entrepreneurs and business owners who are not used to being in a leadership

When technology evolves, it becomes a process of making anything and everything convenient. So like everything else it’s the same for brokerages – when they update, it’s always a process to make home buying convenient, accessible any time and

All real estate agents set out to be well-liked by their clients, but what traits, specifically, do likable agents share? Likability is an important quality to have when you’re a real estate agent. Likable agents get along with their

The housing downturn and economic recession introduced some very intriguing details to Younger Boomers. The Baby Boom generation is arguably the most visible generation in America right now, yet given its diversity, it still manages to surprise us. So, in

Whether you work in the public sector, sell products directly to other businesses or offer goods and services to members of the public, I think it’s important that you attempt to appeal to people of differing ages. As obvious

During 2014, the downtown rental market as well as that in several popular neighborhoods is continuing to be the vibrant, competitive scene that marked activity last year.  While demand is comparable to last year, a greater supply of units

What new home features are consumers desiring the most in 2014? And which ones do they consider essential? We all know how many variables go into a new home, and we all know that every consumer is unique in

The world of social media is one of constant transition, but could Twitter abolish its two most familiar features? The technological world is constantly in-flux, with companies always on the lookout for ways to improve and simplify their services