They’re called the “Post” generation and “Generation Z,” but they mean big things for the country in the coming decades. Here at Chicago Agent, we report often on the Millennial Generation, and for good reason: at 80 million strong, Millennials

Many factors influence homebuyer preferences when looking at newly built homes, including their ethnicity. When looking at preferences among the buyers of newly built single-family homes, how do those preferences differ when looking at the buyers’ ethnicity? According to

Millennial homebuyers will be the next great source of housing demand; what traits set them apart from other generations? The National Association of Realtors’ Home Buyer and Seller Generational Trends report is among the more detailed homebuyer surveys out there,

Threatening to halt any progress the market made in recent years is the fact that first-time homebuyers are struggling mightily. In fact, the National Association of Realtors (NAR) recently reported that first-time homebuyers possess the lowest market share the

Multifamily housing has been the darling of the post-boom housing market, but can it sustain its levels of success in 2014 and beyond? A couple weeks ago, amidst headline-grabbing reports on home sales and construction, there was a little,

We know, rising home prices are a very good thing, but are there elements of housing that they actually harm? We’ll start off with an affirmative statement – there are many good things that come about from rising home prices.

The features in a new single-family home change all the time, but what trends will be most common in 2014? Granite countertops? Walk-in closets? Laundry rooms? Yes, yes and yes. There are many possible things that can go into

Housing’s importance cannot be questioned, though there is considerable nuance to where the market is heading. Last week, we looked at the latest study from the Demand Institute, and its eye-popping predictions on where home prices are heading for

Do you know what an interest-rate lock-in is? No? It could have a defining effect on housing in the coming years. Pop quiz hotshot: what is the market phenomenon known as the interest-rate lock-in, and how does it apply

A common Facebook best practice that most forget now gets you more exposure. Are you wondering why your Facebook fan page posts are not appearing in the newsfeeds of your fans? There are many possible reasons: Facebook ads have

Home purchases have skidded a bit in recent weeks, and student debt raises some troubling questions on where housing demand is heading. The numbers are in, and they’re not encouraging – housing demand is beginning to wane. According to

Have you ever gone to a networking event that seemed like it was going to be great, but then you’ve left feeling that you didn’t find what you were looking for at all there? Business professionals from all kinds

Chris Duchesne, the vice president of Global Workplace Solutions, Care.com’s employer program, says that today’s workforce has become fragmented, as one in three employees are now millennials, four in five are in dual-working families and one in six are

Any seasoned real estate agent can tell you many stories of frustrating situations that either delayed a closing or destroyed a deal. A huge part of being your client’s real estate resource is to proactively prepare your clients and

Everybody and their uncle knows that Millennials will be integral to the housing recovery, but what do they actually want in a house? The Millennial generation, which encompasses Americans born between the early ’80s and early 2000s, is the

Some marketing challenges are universal. How do I attract new clients? How do I differentiate my firm from the competition? But as you dig down into the unique challenges of a specific market, the answers become less obvious. Here’s