The new .REALTOR domain will be used as an alternative to the commonly used .com and .org and will make it easier for buyers and sellers to locate a trusted source for real estate information. Additionally, CAR members and affiliated associations can secure a .REALTOR domain name for their own businesses and organizations, ensuring consumers that they are working with an accredited realtor.
Although a launch date will not be set until NAR secures its license, the domain is expected to launch in the third quarter of this year. In the meantime, NAR has developed a Field Guide to Top-Level Domains and updated its FAQ page to help agents understand the big changes coming to the site. For the latest up-to-date information, visit www.realtor.org/domain.
NAR has also released a video highlighting why the organization is incorporating the .REALTOR domain. Click here to watch it.