The National Association of Realtors (NAR) is finalizing its acquisition of the .REALTOR top-level domain for use by members and associations.
The new .REALTOR domain will be used as an alternative to the commonly used .com and .org and will make it easier for buyers and sellers to locate a trusted source for real estate information. Additionally, CAR members and affiliated associations can secure a .REALTOR domain name for their own businesses and organizations, ensuring consumers that they are working with an accredited realtor.
Although a launch date will not be set until NAR secures its license, the domain is expected to launch in the third quarter of this year. In the meantime, NAR has developed a Field Guide to Top-Level Domains and updated its FAQ page to help agents understand the big changes coming to the site. For the latest up-to-date information, visit www.realtor.org/domain.
NAR has also released a video highlighting why the organization is incorporating the .REALTOR domain. Click here to watch it.