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Outpacing the Market Despite Luxury Price Points

According to Appraisal Research Counselors’ most recent report, Lincoln Park 2550 is outpacing the new construction market despite its high price point. At $877 per square foot, the luxury building appears to be selling faster than lesser-priced buildings. The

The Luxury Buyer’s Most Desired Features and Biggest Challenges

What features do luxury homebuyers desire the most in their homes? And what are some of their biggest challenges in the homebuying process? Chicago Agent consulted a new study from realtor.com, which polled more than 1,500 consumers on their

Living Your Brand: Local Marketing, Maximum Results

Who are you? Before you market yourself and your business, you need to know exactly who you are in your business. Are you an expert at something? Do you have a particular niche? What special skills do you bring to

Corporate vs. Personal Branding

Brokerages might have the luxury of marketing professionals to aid with their campaigns, but building a brand is still no easy feat. That is even more true for individuals who want to move away from their company’s brand campaign

New Name, Same Message: Berkshire Hathaway HomeServices KoenigRubloff Realty Group

An essential component of Berkshire Hathaway HomeServices KoenigRubloff’s  overall growth strategy is to look for opportunities to expand its presence within existing markets. So when Berkshire Hathaway HomeServices acquired Prudential Rubloff and Koenig & Strey, then merged those two

Effective Managing Styles: What Works, What Doesn’t

Before he was the managing broker of John Greene Realtors, Reid Pederson’s first career deeply impacted his management approach. He was a federal law enforcement agent, and therefore, he is very familiar with high-stress situations involving victims and criminals.

7 Necessary Characteristics of Every Great Managing Broker

Managing brokers have a tough job. Not only do they put on a calm front while handling whatever issues come their way, but they need to act as a guide to their agents. Agents need top-notch leaders with the

Your Manager Might Not Be the RIGHT Manager

Choosing the right manager is one of the most important decisions a company can make. The right manager can raise employee engagement and increase business performance indicators. And yet, according to a recent study by Gallup, a vast majority

The Law Still Applies to Managing Brokers

Managing brokers should be mindful of the law, not just agents. The Illinois Department of Financial and Professional Regulation Index of Disciplines keeps track of cases that show that the organization is not “going soft” on those who ignore

Getting Personal: How to Work With Different Personalities

In a recent transaction, Martin Walsh, an agent with @properties, was preparing a listing presentation for some new clients. He was aware that the husband was a successful business-person and, since his team creates each presentation on a client-by-client

What’s Your DiSC Profile?

The DiSC personality test is a behavior assessment based on the DiSC theory of psychologist William Marston. Marston’s theory centers on four different personality traits: dominance, influence, steadiness and compliance. This theory was then developed into a personality assessment

Why Likability Matters

According to the Wall Street Journal, likability is becoming a big reason for people’s success at work. A study from the University of Massachusetts found that if an employee is likable and gives a well-organized argument to support a

What’s Your Personality Type?

What type of personality are you? Click on the image below to see the full size of the Myers-Briggs test, and you can find

10 Rules For Success From Zig Ziglar

Zig Ziglar, famed author, salesman and motivational speaker, has said numerous moving and inspirational quotes – below are 10 that are sure to inspire you and help you understand your clients even better. 10. “Remember that failure is an

From the Ground Up: New Construction is Coming Back

The typical homebuyer, according to the National Association of Realtors 2013 Profile of Home Buyers and Sellers, searched for 12 weeks and viewed 10 homes before choosing one. What the statistics don’t tell us is how many of those

5 Ways Chicagoland Weather Delays New Construction

We don’t need to tell you that this winter has been the most frigid winter Chicagoland has experienced in more than 10 years. We’ve lived through the most days of below-freezing temperatures of any winter (the previous record-holding season

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