One-stop real estate shops are gaining popularity, according to an online survey of 200 real estate executives conducted by Imprev, Inc. in Aug. 2013. Seventy-five percent of executives who responded to the survey say their brokerages offer at least

Chicago is the third largest city in the U.S., and home to thousands of businesses, which makes it a robust relocation destination with transferees moving from cities around the world. In a 2012 Penske Truck rental survey, Chicago ranked

As we mention in our cover story, there are many ways in which relocation real estate differs from the traditional buying and selling process, but there’s perhaps no bigger difference than the presence of relocation companies, which operate as

People who relocate to the U.S. from foreign countries have much to adjust to. Climate, clothing and food are a few items that readily come to mind. In an unfamiliar land, clients need Realtors they can trust; however, gaining

Growing consumer audience – that’s the common goal behind this year’s multi-million dollar national marketing campaigns for leading real estate search portals Zillow, Trulia and realtor.com. But increasing the number of consumers isn’t the only thing those three should

$300 annual marketing budget: Zillow’s Premier Silver package provides agents with CRM access through an XRM platform, as well as an MLS-powered IDX website with the URL of their choice for $10 a month. Agent Folio allows agents to

Forget what you’ve read about the luxury market in the past few years, because the facts are changing.  According to Bloomberg News, the number of million-dollar home sales in the U.S. is double their historical average. Purchases of homes

High-end, luxury clients don’t always want to put their listing on the MLS, and that is for a variety of reasons, according to Jennifer Ames, a luxury agent with Coldwell Banker. Those clients, more often than not, are extremely

The graphs below show a snapshot of the luxury market. Coldwell Banker Residential Brokerage pulls data about luxury properties (properties listed at $750,000 or higher) from Midwest Real Estate Data, and compiles luxury market reports for every area of

According to Appraisal Research Counselors’ most recent report, Lincoln Park 2550 is outpacing the new construction market despite its high price point. At $877 per square foot, the luxury building appears to be selling faster than lesser-priced buildings. The

What features do luxury homebuyers desire the most in their homes? And what are some of their biggest challenges in the homebuying process? Chicago Agent consulted a new study from realtor.com, which polled more than 1,500 consumers on their

Who are you? Before you market yourself and your business, you need to know exactly who you are in your business. Are you an expert at something? Do you have a particular niche? What special skills do you bring to

Brokerages might have the luxury of marketing professionals to aid with their campaigns, but building a brand is still no easy feat. That is even more true for individuals who want to move away from their company’s brand campaign

An essential component of Berkshire Hathaway HomeServices KoenigRubloff’s  overall growth strategy is to look for opportunities to expand its presence within existing markets. So when Berkshire Hathaway HomeServices acquired Prudential Rubloff and Koenig & Strey, then merged those two

Before he was the managing broker of John Greene Realtors, Reid Pederson’s first career deeply impacted his management approach. He was a federal law enforcement agent, and therefore, he is very familiar with high-stress situations involving victims and criminals.