The DiSC personality test is a behavior assessment based on the DiSC theory of psychologist William Marston. Marston’s theory centers on four different personality traits: dominance, influence, steadiness and compliance. This theory was then developed into a personality assessment tool by industrial psychologist Walter Vernon Clarke. Take the test yourself, or forward to your clients! These four personality quadrants are relevant to agents – what category do your clients fall under? Take a glance at the chart at right to figure out how to conduct business with them in the way they’ll respond best.
To see what your DiSC personality is, click here.