Preparedness is the measure of a great agent, and nowhere is that measure more pronounced than during a listing presentation, where agents are essentially applying for the opportunity to represent a seller. Most real estate professionals understand the basics

For Realtors seeking a little assistance in building a listing presentation, realtor.com offers a free listing presentation tool available on the company’s website. The step-by-step online marketing plan allows Realtors to show sellers why online marketing is important, and

Chicagoland’s luxury market is thriving. In North America, there are nearly 75,000 ultra high net worth (UHNW) residents – 35 percent of the global UHNW population – and together they represent $10,265 billion worth of demand for residential property,

Luxury is a slippery concept, one that is constantly evolving and dictated by trends that change not only yearly, but monthly. To better understand what luxury represents, we chose to showcase a local listing. And with more than 7,800

When it comes to the housing market, how do we truly define luxury? Is luxury determined by the price tag assigned to a property? Is luxury a property that has exquisite finishes? Or is size the deciding factor in

The Chicagoland area is home to one of the most dynamic collections of luxury real estate in the country, and our chart below ranks the 20 most expensive listings in the area. Address City Price Listing Agent Company Type Days on

During the boom years of the early 2000s, housing prices soared at an unprecedented pace. Demand was high for existing homes, and business was rolling in for appraisers. The system, however, was suffering from deep and significant flaws that

Adam Wiener, founder of Aladdin Appraisal in Greater Boston and an active reviewer of appraisal reports, shared with us the seven most common issues and errors he has encountered while reviewing real estate appraisals. The following errors are violations

Managing brokers face a plethora of challenges, many of them unique to today’s real estate climate. For instance, they have to provide education and reliable advice about how syndication sites – including the newly formed Zillow Group – play

When it comes to bucking a trend and breaking a pattern, no group is as mysterious as the Millennial generation. Once dubbed “The Me, Me, Me” generation, Millennials march to the beat of their own drums, both as a

The mother-daughter team of Marlene Rubenstein and Dena Fox with Baird & Warner represent what the Baby Boomer and Millennial generations can learn from each other. Baby Boomer Rubenstein shares what she has learned from her Millennial daughter, Fox.

Trulia’s 2014 fourth quarter Housing Barometer reported that, on a scale of 0 percent (recession levels) to 100 percent (pre-crisis “normal” levels), all elements of the five-measure gauge suggest a trending towards a healthier and more balanced market. Through

In 1989, the film Back to the Future Part II predicted that the year 2015 would be an age of wonders. The wild changes forecast ranged from the implausible (Marty McFly’s flying skateboard) to the unimaginable (a World Series

Trends in housing change often, and though they can be hard to predict, below you’ll find what we expect to be eight of the hottest housing trends in the next 12 months. Freestanding bathtubs A contemporary take on clawfoots,

Although the “usual suspects” of hot-selling neighborhoods – Lincoln Park, River North and West Loop – are still getting attention, the South Loop, Logan Square and the Gold Coast (where the first high-rise since 2007 recently broke ground in

Selling new construction takes additional skills than selling an existing home. Agents need to be educated about what goes on in the building process and how this relates to buyers’ needs. Stefanie Lavelle, an agent with Coldwell Banker Residential