Tool Helps Make Listing Presentations Easier to Create

by Rachel Mazanec


For Realtors seeking a little assistance in building a listing presentation, realtor.com offers a free listing presentation tool available on the company’s website. The step-by-step online marketing plan allows Realtors to show sellers why online marketing is important, and how you, as their Realtor, plan to market their home to more buyers than the competition.

Compatible with tablets and notebooks, as well as print, the mobile-friendly tool offers a variety of convincing statistics using charts and graphs to demonstrate the importance of pricing a property correctly. These readily available statistics present clients with an easy-to-understand strategy behind determining an asking price, which Realtors can utilize when discussing with clients an appropriate asking price for their home.

Additionally, realtor.com provides a number of statistics regarding the effectiveness of online marketing to sell a home. Ninety-three percent of home buyers use the internet or mobile apps to search for a home, according to realtor.com, therefore it is crucial for Realtors to use this form of marketing to reach the maximum number of potential home buyers. The pre-built listing presentation outlines for clients where buyers find homes, how buyers find their homes and what online marketing means for selling a home.

For Realtors who are active on social media, there is a page dedicated to the use of social networking as a non-intrusive way to promote a property. Realtors can use this section to demonstrate the various ways in which they intend to use social networking to further market a client’s home.

Scattered throughout the listing presentation, Realtors will find multiple fill-in-the-blank sections where they can insert their own information, including a Realtor profile, community involvement, recent sales, testimonials, and awards and designations. There are also sections for Realtors to present clients with a snapshot of recent sales comparable to their home, a competitive market analysis and a preview of the client’s home.

To complete the listing presentation outline, realtor.com briefly outlines additional marketing options offered through the company for a fee, such as Showcase, a digital agent package, Featured Homes and Top Producer CRM. While those realtor.com apps are not free, there are a number of advantages, which realtor.com lays out on the last page of the presentation, to using one or more of those applications, in addition to the free listing presentation feature.

To access realtor.com’s listing presentation tool, visit: http://marketing.realtor.com/listing-presentation.php.

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