Standing Out in the New Chicagoland Luxury Marketplace

by Jason Porterfield, Peter Thomas Ricci and James F. McClister

tim-sheahan-luxury-real-estateChicagoland’s luxury market is thriving. In North America, there are nearly 75,000 ultra high net worth (UHNW) residents – 35 percent of the global UHNW population – and together they represent $10,265 billion worth of demand for residential property, according to a joint luxury market report from Wealth X and Sotheby’s Global. Considering the stats, it’s no wonder that brokerages are stepping up efforts to capture their share of the market and create unique marketing pieces to present to sellers and lure buyers.

For a better understanding of Chicagoland’s luxury landscape, we spoke to a number of local professionals to see how their brokerages handle the market differently.

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