Cover Story

You’ve Lost that Listing Feeling

In today’s market, you need a multi-channel marketing plan Your clients are now your ex-clients, because their house sat on the market for many months. Setbacks happen, but your clients were expecting something that you didn’t deliver. It is

3 Reasons Why Loans Fail

With more than 15 years of experience in the mortgage industry, Rebecca Mott, the vice president of mortgage lending and new construction specialist with Guaranteed Rate, has come to understand the do’s and don’ts of lending. As an expert

Win, Lose or Compromise: Lessons From a Real Estate Negotiator

It’s easy to imagine negotiations as a battle, where victories are relished and defeats mourned, but in the context of real estate, the closing table, the industry’s front line, is less like a battlefield than it is a political

How Do Chicago Brokerage Websites Rank?

Chicago Agent analyzed Web traffic data from Alexa.com, a leading analytics firm, and collected its findings in the infographic below. The numbers were pulled the week of May 18, and the brokerages are ranked in alphabetical order. How does your brokerage

What Chicago Brokerages Have the Best Social Media Presence?
240 Million Unique Visitors to Real Estate Websites in 2014

There were 240 million unique visitors to real estate websites in 2014, but where did they go? And where is that traffic coming from? Find out in our infographic below with statistics from a RealTrends study on the market’s

The Four Pros and Four Cons of Building Your Own Personal Website

It’s a trifecta of statistics that perfectly reflects the modern real estate market’s relationship with the web: 92 percent of homebuyers use the Internet at some point during their home search; 43 percent begin their homebuying process on the

Are You Adhering to Google’s Mobile-Friendly Guidelines?

If your website isn’t mobile friendly, then Google may not want to be too friendly to it. And for a real estate agent, how Google feels about your site is crucial, because almost 90 percent of new home shoppers

Best Practices of Highly Successful Listers

Preparedness is the measure of a great agent, and nowhere is that measure more pronounced than during a listing presentation, where agents are essentially applying for the opportunity to represent a seller. Most real estate professionals understand the basics

Tool Helps Make Listing Presentations Easier to Create

For Realtors seeking a little assistance in building a listing presentation, realtor.com offers a free listing presentation tool available on the company’s website. The step-by-step online marketing plan allows Realtors to show sellers why online marketing is important, and

Standing Out in the New Chicagoland Luxury Marketplace

Chicagoland’s luxury market is thriving. In North America, there are nearly 75,000 ultra high net worth (UHNW) residents – 35 percent of the global UHNW population – and together they represent $10,265 billion worth of demand for residential property,

Defining Luxury: A Chicago Example

Luxury is a slippery concept, one that is constantly evolving and dictated by trends that change not only yearly, but monthly. To better understand what luxury represents, we chose to showcase a local listing. And with more than 7,800

When Defining “Luxury,” it’s All Relative

When it comes to the housing market, how do we truly define luxury? Is luxury determined by the price tag assigned to a property? Is luxury a property that has exquisite finishes? Or is size the deciding factor in

Luxurious Listings – Chicago’s 20 Most Expensive Listings

The Chicagoland area is home to one of the most dynamic collections of luxury real estate in the country, and our chart below ranks the 20 most expensive listings in the area. Address City Price Listing Agent Company Type Days on

The Improving Appraisal Landscape: Why Your Business Depends On It

During the boom years of the early 2000s, housing prices soared at an unprecedented pace. Demand was high for existing homes, and business was rolling in for appraisers. The system, however, was suffering from deep and significant flaws that

Be Wary of These 7 Mistakes in Appraisal Reports

Adam Wiener, founder of Aladdin Appraisal in Greater Boston and an active reviewer of appraisal reports, shared with us the seven most common issues and errors he has encountered while reviewing real estate appraisals. The following errors are violations

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