Cover Story
In today’s market, you need a multi-channel marketing plan Your clients are now your ex-clients, because their house sat on the market for many months. Setbacks happen, but your clients were expecting something that you didn’t deliver. It is
With more than 15 years of experience in the mortgage industry, Rebecca Mott, the vice president of mortgage lending and new construction specialist with Guaranteed Rate, has come to understand the do’s and don’ts of lending. As an expert
It’s easy to imagine negotiations as a battle, where victories are relished and defeats mourned, but in the context of real estate, the closing table, the industry’s front line, is less like a battlefield than it is a political
Chicago Agent analyzed Web traffic data from Alexa.com, a leading analytics firm, and collected its findings in the infographic below. The numbers were pulled the week of May 18, and the brokerages are ranked in alphabetical order. How does your brokerage
There were 240 million unique visitors to real estate websites in 2014, but where did they go? And where is that traffic coming from? Find out in our infographic below with statistics from a RealTrends study on the market’s
It’s a trifecta of statistics that perfectly reflects the modern real estate market’s relationship with the web: 92 percent of homebuyers use the Internet at some point during their home search; 43 percent begin their homebuying process on the
If your website isn’t mobile friendly, then Google may not want to be too friendly to it. And for a real estate agent, how Google feels about your site is crucial, because almost 90 percent of new home shoppers
Preparedness is the measure of a great agent, and nowhere is that measure more pronounced than during a listing presentation, where agents are essentially applying for the opportunity to represent a seller. Most real estate professionals understand the basics
For Realtors seeking a little assistance in building a listing presentation, realtor.com offers a free listing presentation tool available on the company’s website. The step-by-step online marketing plan allows Realtors to show sellers why online marketing is important, and
Chicagoland’s luxury market is thriving. In North America, there are nearly 75,000 ultra high net worth (UHNW) residents – 35 percent of the global UHNW population – and together they represent $10,265 billion worth of demand for residential property,
Luxury is a slippery concept, one that is constantly evolving and dictated by trends that change not only yearly, but monthly. To better understand what luxury represents, we chose to showcase a local listing. And with more than 7,800
When it comes to the housing market, how do we truly define luxury? Is luxury determined by the price tag assigned to a property? Is luxury a property that has exquisite finishes? Or is size the deciding factor in
The Chicagoland area is home to one of the most dynamic collections of luxury real estate in the country, and our chart below ranks the 20 most expensive listings in the area. Address City Price Listing Agent Company Type Days on
During the boom years of the early 2000s, housing prices soared at an unprecedented pace. Demand was high for existing homes, and business was rolling in for appraisers. The system, however, was suffering from deep and significant flaws that
Adam Wiener, founder of Aladdin Appraisal in Greater Boston and an active reviewer of appraisal reports, shared with us the seven most common issues and errors he has encountered while reviewing real estate appraisals. The following errors are violations