In the 1990s, a swelling economy driven largely by the tech bubble helped push housing past its late-80s, early-90s dip, ushering in a new competitive landscape where traditional agents shared the competition with the new trend of Realtor teams.

In the digital age, almost everyone scours online reviews before they make any kind of purchase. People won’t rent a hotel room or read a book until they know its online star rating and have insight from others who

The Internet has ushered in many changes to the U.S. economy, and one of the most pronounced has been the customer review. Though Consumer Reports, Consumers Digest and other publications have offered reviews of products and services for decades,

Dympna Fay-Hart of Century 21 McMullen Real Estate was tantalizingly close to closing out a sale for her clients. Their home was an older property on Chicago’s Northwest Side. In the six years since they bought it on a

In today’s market, you need a multi-channel marketing plan Your clients are now your ex-clients, because their house sat on the market for many months. Setbacks happen, but your clients were expecting something that you didn’t deliver. It is

With more than 15 years of experience in the mortgage industry, Rebecca Mott, the vice president of mortgage lending and new construction specialist with Guaranteed Rate, has come to understand the do’s and don’ts of lending. As an expert

It’s easy to imagine negotiations as a battle, where victories are relished and defeats mourned, but in the context of real estate, the closing table, the industry’s front line, is less like a battlefield than it is a political

Chicago Agent analyzed Web traffic data from Alexa.com, a leading analytics firm, and collected its findings in the infographic below. The numbers were pulled the week of May 18, and the brokerages are ranked in alphabetical order. How does your brokerage

There were 240 million unique visitors to real estate websites in 2014, but where did they go? And where is that traffic coming from? Find out in our infographic below with statistics from a RealTrends study on the market’s

It’s a trifecta of statistics that perfectly reflects the modern real estate market’s relationship with the web: 92 percent of homebuyers use the Internet at some point during their home search; 43 percent begin their homebuying process on the

If your website isn’t mobile friendly, then Google may not want to be too friendly to it. And for a real estate agent, how Google feels about your site is crucial, because almost 90 percent of new home shoppers

Preparedness is the measure of a great agent, and nowhere is that measure more pronounced than during a listing presentation, where agents are essentially applying for the opportunity to represent a seller. Most real estate professionals understand the basics

For Realtors seeking a little assistance in building a listing presentation, realtor.com offers a free listing presentation tool available on the company’s website. The step-by-step online marketing plan allows Realtors to show sellers why online marketing is important, and

Chicagoland’s luxury market is thriving. In North America, there are nearly 75,000 ultra high net worth (UHNW) residents – 35 percent of the global UHNW population – and together they represent $10,265 billion worth of demand for residential property,

Luxury is a slippery concept, one that is constantly evolving and dictated by trends that change not only yearly, but monthly. To better understand what luxury represents, we chose to showcase a local listing. And with more than 7,800