Improving Your Business

Stories, articles and advice aimed at improving your business

Turn Internet Leads Into Clients

By Elizabeth Sidorowicz One great thing about technology is its ability to bring in potential business. That’s why many agents work so hard and invest so much in creating a strong Internet presence. Attracting leads from the Internet is,

More Than Volunteering

Helping to improve your community improves your bottom line By Aaron McManus A few short years ago, real estate values were shooting through the roof. The market carried many agents to a great deal of wealth, but now we’re

Working Today to Retire Tomorrow

By Bob Corcoran Imagine for just a minute that the year is 2020 – the year you’ll be retiring from real estate. That might sound like a long time, but it’s only 12 years. The clock strikes 5 p.m.

Tapping Into the Multicultural Market

By Jessica Verduzco Recent statistics indicate the diversification of the U.S. population continues to grow, and yet the rate of multicultural home ownership lags significantly behind others. Real estate professionals may benefit by recognizing the opportunity to grow their

Man’s Best Friend May Be Costly When Selling A Home

By Phoebe Chongchua As beloved as pets may be to sellers they can be a detriment to the sale of a home. One of the main reasons has to do with how convenient it is for buyers to see

Green Made Easy: 10 Paths to a Green Home

By Angelo Surmelis The idea of living green seems to be all around us, and the movement is getting stronger every day. With awareness comes the question of how much is enough – or is it ever enough? Is

Seven Easy Ways to Create a Green Office

By Jake Swenson Americans are becoming more environmentally conscious, and many businesses, from home offices to large corporations, are also taking steps to help the environment. They’re finding that “going green” not only helps the planet, but it can

Green: It’s the New Gold

By Patricia Gerlach Green is no longer just a familiar blip on the color wheel showing what happens when yellow is smeared on blue, instead it now represents an emerging American lifestyle. Look around. You’ll see it in the

Green Made Easy: 10 Paths to a Green Home

By Angelo Surmelis The idea of living green seems to be all around us, and the movement is getting stronger every day. With awareness comes the question of how much is enough – or is it ever enough? Is

Seven Easy Ways to Create a Green Office

By Jake Swenson Americans are becoming more environmentally conscious, and many businesses, from home offices to large corporations, are also taking steps to help the environment. They’re finding that “going green” not only helps the planet, but it can

Green: It’s the New Gold

By Patricia Gerlach Green is no longer just a familiar blip on the color wheel showing what happens when yellow is smeared on blue, instead it now represents an emerging American lifestyle. Look around. You’ll see it in the

Add Podcasting to Your Real Estate Blog

By Nicole Nicolay Podcasting is simply a way of distributing digital media over the Internet using RSS. And for real estate agents who are looking for that next social medium to boost their blog success, perhaps podcasting is just

How Busy Agents Can Get More Business

By Brian Hilliard One of the biggest challenges I see facing agents is not having a clear idea as to who their prospects are. Ask any agent what their typical prospect looks like and most will give an answer

Set the Stage for a Sale

By Craig Schiller Last summer a new trend with home sellers began that Realtors might find intriguing. When it came to selling their homes, more and more sellers took a proactive marketing initiative and hired a home stager prior

How Busy Agents Can Get More Business

By Brian Hilliard One of the biggest challenges I see facing agents is not having a clear idea as to who their prospects are. Ask any agent what their typical prospect looks like and most will give an answer

Six Keys to International Success

By Christian Kawas Today, many buyers are more open to hearing about overseas investments, rather than only hearing about what the U.S. has to offer. One reason for this is that domestically, potential investors are oversaturated with options and

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