Improving Your Business

Stories, articles and advice aimed at improving your business

The place of race in the Realtor organization

The move to replace the term “master” with “primary” in property descriptions sparked a wide-ranging discussion within the industry as to the impact of such changes, and whether or not they really target the core issue of structural racism in the real estate industry.

Here’s how Yelp can help

See what local real estate experts have to say about how Yelp reviews have benefited their business.

Six ways to help end housing discrimination

The National Association of Realtors is increasing its efforts to address discrimination and bias in the industry, following a Newsday investigation and nationwide protests.

How to top your 2019 numbers, even during a pandemic

The Chicago chapter of the National Association of Hispanic Real Estate Professionals brought together three high-performing brokers, all of whom made the association’s Top 250 list, to offer thoughts on succeeding despite the crisis in a webinar.

Most real estate pros disagree with ‘master bedroom’ name change

In a survey sent to the more than 100,000 readers of Agent Publishing’s magazines, agents and brokers sounded off about a change that some real estate companies and associations are making, as well as other moves that might make the industry more inclusive.

How to make virtual meetings and events more engaging and inclusive

Are video meetings draining you and your team’s energy and focus? Corporate event planner Joanne Brooks offers some tips to combat Zoom fatigue.

How builders use tech to attract clients

Smart-home technology is the new luxury amenity, according to a new report.

woman mediates an argument between two other people
Recovering rent amid the COVID-19 crisis

While landlords might be tempted to turn to collection agencies to try to recoup rent owed by delinquent tenants after the financial hardships caused by the coronavirus-related shutdowns, that might not be the best course of action. Find out why.

How to combat inequality and discrimination in homeownership

As the divide between African American and white homeownership increases, the National Association of Realtors is working to educate Realtors on discrimination and stimulate homeownership.

Industry adaptation at the intersection of COVID-19 and real estate technology

The contagious and debilitating nature of the virus has forced agents to adjust their business practices and marketing strategies to reach current and potential clients.

How have brokers’ office needs changed since COVID-19?

See what readers have to say about changes they’ve made in response to COVID-19.

Real estate unplugged: Growing closer through social distancing

An experiment that was expected to last a few weeks has now become a transformational moment for Dream Town Realty.

How sales meetings, open houses and social media are changing in response to the pandemic

Learn why the transition back to work after the novel coronavirus shutdown offers an excellent opportunity to reevaluate needs for both agents and brokerage leaders.

Does your IDX measure up? Find out which tools rank highest

A new study reveals which internet data exchange tools are the best in terms of SEO, lead generation and more.

Same time, next year? What to tell your sellers who want to wait out 2020

While it’s tempting for sellers to think conditions will improve by next year, experts say the full effects of the coronavirus on real estate won’t be seen for months, and that might mean large discounts ahead.

Learn which CRM tools can help you grow your real estate business in Agent Publishing’s new special report

A new report conducted by Agent Publishing digs into how real estate brokers, teams and brokerages use CRMs; which tools they use; and how they feel about the CRM they’re using today.

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