Improving Your Business

Stories, articles and advice aimed at improving your business

From passive reaction to seizing the day: How the Chicagoland market is changing

Learn how a proactive attitude can solve contract cancellations, as well as uncertainties looming over your clients and the market overall.

2 vital steps to building real estate lead pipelines through social media

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

Self-care and financial advice from 3 real estate heavyweights

Coach Brian Buffini, broker Leigh Brown and association leader Paula Monthofer offered solace and techniques to help Realtors weather the COVID-19 storm.

Sold to the highest bidder

The higher the price, the smaller the market. All too often, the reality for agents selling high-end homes is working with a narrow cross-section of potential buyers. Fine home auctioneer and licensed real estate broker Rick Levin of Rick Levin & Associates Inc. has found a way around this.

How to stay connected with clients during the pandemic

“It’s important that we stay connected with clients who have delayed their moves. When the pandemic is over, they will still need to buy and sell, and in the meantime, they could use support from brokers during this confusing time.”

How real estate agents can ensure safe home inspections during the COVID-19 crisis

One local home inspector weighs in on the difficulties of doing his job during the coronavirus pandemic.

Consumer confidence marks largest drop ever, though long-term view still positive

The numbers are starting to pour in, and they’re certainly not pretty, but a hopeful public looks ahead to brighter days.

Guaranteed prosperity through positivity

Victor Ciardelli, CEO of Guaranteed Rate, offers his take on success, the real estate market and the forthcoming economic rebound in a live webinar.

Time to hit the reset button: Challenging misconceptions about open houses

If you think the only reason agents engage in open houses is to appease sellers, you’re looking at the process all wrong. Smart brokers have figured out how to employ a multiplier effect to this age-old real estate technique to help power their business for the long haul.

The power of two: Conducting open houses as a team

Open houses are often lonely affairs for agents. But for The Phelps-Hanson Kardosh Group at @properties, teaming up can make all the difference.

Mastering the finer points of open houses

With the coronavirus still a major concern for the public, it’s tough to get much practice at the art of holding an in-person open house. But agents may find this pause gives them an opportunity to revamp their showing style or brush up on some of the best practices when it comes to hosting great open houses.

Staging on steroids: How agents and brokerages deliver concierge design services

Many buyers want properties that are move-in ready, and this trend has become even more pronounced in the era of COVID-19. Learn what agents, brokers and vendors are doing to fill the void.

Report warns landlords to think twice about evictions

A new Marcus & Millichap report calls on multifamily owners and operators to implement a 90-day moratorium on evictions.

8 tips for how to survive and thrive from top real estate coaches

Here’s what industry experts say agents should do to stay motivated and busy during tough times.

How team leaders model resilience in the face of COVID-19

Running a business during a pandemic isn’t easy. So what if you’re responsible for multiple people’s businesses all rolled into one entity? Leaders of several Chicagoland real estate teams share their tips on how to thrive under pressure.

How Chicagoland agents plan to generate leads this year

What are agents planning on spending their marketing dollars on in 2020? Find out in our annual Truth About Agents survey.

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