Improving Your Business

Stories, articles and advice aimed at improving your business

The road to $130 million: what settling means for NAR and Zillow Group, Inc.

For more than two years, Move Inc. and the National Association of Realtors were embroiled in a legal feud with Zillow Group, Inc. that spanned two lawsuits and multiple countersuits. That is, until Zillow agreed to settle with the

9 tips for protecting your clients from real estate scams

Utah’s Department of Commerce released a statement on behalf of the Utah Division of Real Estate warning the public and industry professionals that hackers are targeting homebuyers. It’s the most recent reminder that an old scam can still find

Melissa Archer-Wirtz of CONLON/Christie’s on Chicago’s luxury housing market

Chicago Agent (CA): We recently reported that luxury inventories are very high throughout Chicagoland. What do you think is behind that spike in inventory? Melissa Archer-Wirtz (MAW): When you combine all of the Chicago and suburban luxury market locations,

4 tips to keep agent relationships strong through expansion

More business means growth, and in real estate, where the harder you work the more you make, brokerages, offices and even individual agents have a tendency to look beyond their current stations to bigger and better things – namely,

Attract Millennial homebuyers with mobile real estate marketing

Mastering mobile marketing has become essential to real estate success, especially when selling to Millennials. Four out of 10 homebuyers now start their search online, according to the National Association of Realtors. About 94 percent of Millennials use the

5 irreplaceable things agents do for clients

The explosion of big data onto the Web has, without doubt, changed how everyone does business in real estate. Buyers and sellers now have access to the previously “behind-the-scenes” information once only available to agents, making them savvier consumers. Some may fear

3 agent website must-haves from the best in the business

What makes a good website? It’s a question anyone with a website should ask themselves. In real estate, your website is your online face – its organization, function and design reflect on you as an agent. To figure out

Instagram is great for agents. What about Snapchat?

The digital revolution has opened numerous technological avenues for agents to connect with consumers and strengthen their relationships with existing clients. With so many digital channels out there, though, it can be difficult to determine which ones offer value for your

4 ways to ditch waste-of-time meetings

The average meeting is expensive, long and a waste of time. Those are not the inherent traits of meetings; they are the reality of what contemporary business culture has relegated them to.. But you and your agents deserve better.

Why real estate agent rankings are not going away

America is a land of ratings. Whether it be primetime television, public schools or restaurants, American culture is uniquely suited to ratings systems, and our culture is awash in rankings, assessments and judgments. So it should be no surprise, really,

MRED to participate in Broker Public Portal launch

Midwest Real Estate Data (MRED) will participate in the national launch of the Broker Public Portal (BPP), according to a new release from the company. MRED will join Connecticut MLS, Northstar MLS, the Buffalo Niagara Association of Realtors and BPP MLS Board members in

No. 1 Agent Ben Caballero’s tips for building better relationships with developers

Chicago Agent (CA): How important are relationships with builders when selling new construction? Ben Caballero (BC): Trust is an important element in any relationship and especially so when an investment is large and involves a family. Builders are not an adversary;

5 prospecting techniques that aren’t cold calling

If a successful real estate business is built on a strong referral network, prospecting is the mortar maintaining its integrity. Many people still associate prospecting with cold calling. And while the process is effective – one study showed three-quarters

What you need to know about NAR’s updated MLS policy

Today, the National Association of Realtors board of directors approved revisions to its Handbook on Multiple Listing Policy that will henceforth require all members have the rights to any listing content entered into the MLS. In response to a

4 ways the cloud can improve agents’ business

Approximately 80 percent of real estate’s top performing agents use the cloud, according to Austin-based real estate team The Eitel Group. It’s a testament to the technology that its application is nearly universal among the industry’s elite. But what

3 ways the best managing brokers recruit top agents

Managing brokers have many responsibilities, but perhaps the most important is that of recruiting new, productive agents for their office. Here are three strategies the best managing brokers use to recruit top agents: 1. Keeping Their Clients Happy – One big

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