Improving Your Business

Stories, articles and advice aimed at improving your business

Being an international agent: 9 things to know about Colombians

The international market is a valuable one for real estate agents, but only if they’re able to capture it. Just as Americans have particular customs so ingrained they’re almost considered common sense – such as shaking hands during a first meeting – foreign

Is your real estate advertising working? 5 facts to consider

Marketing and advertising are major expenses for most agents. According to the 2016 Member Profile from NAR, Realtors spent a median of $1,100 on marketing expenses, along with another $930 on business promotion expenses (and that is in addition

Technology tips provided by members of 30 under 30

Realtor Magazine’s 2016 members of 30 Under 30 recently shared their secrets with handling technology on the job. This is their advice: Maintaining an Online Presence Maintaining an online presence is important to salesperson Kimberly Sethavanish from Century 21 Alliance

The road to $130 million: what settling means for NAR and Zillow Group, Inc.

For more than two years, Move Inc. and the National Association of Realtors were embroiled in a legal feud with Zillow Group, Inc. that spanned two lawsuits and multiple countersuits. That is, until Zillow agreed to settle with the

9 tips for protecting your clients from real estate scams

Utah’s Department of Commerce released a statement on behalf of the Utah Division of Real Estate warning the public and industry professionals that hackers are targeting homebuyers. It’s the most recent reminder that an old scam can still find

Melissa Archer-Wirtz of CONLON/Christie’s on Chicago’s luxury housing market

Chicago Agent (CA): We recently reported that luxury inventories are very high throughout Chicagoland. What do you think is behind that spike in inventory? Melissa Archer-Wirtz (MAW): When you combine all of the Chicago and suburban luxury market locations,

4 tips to keep agent relationships strong through expansion

More business means growth, and in real estate, where the harder you work the more you make, brokerages, offices and even individual agents have a tendency to look beyond their current stations to bigger and better things – namely,

Attract Millennial homebuyers with mobile real estate marketing

Mastering mobile marketing has become essential to real estate success, especially when selling to Millennials. Four out of 10 homebuyers now start their search online, according to the National Association of Realtors. About 94 percent of Millennials use the

5 irreplaceable things agents do for clients

The explosion of big data onto the Web has, without doubt, changed how everyone does business in real estate. Buyers and sellers now have access to the previously “behind-the-scenes” information once only available to agents, making them savvier consumers. Some may fear

3 agent website must-haves from the best in the business

What makes a good website? It’s a question anyone with a website should ask themselves. In real estate, your website is your online face – its organization, function and design reflect on you as an agent. To figure out

Instagram is great for agents. What about Snapchat?

The digital revolution has opened numerous technological avenues for agents to connect with consumers and strengthen their relationships with existing clients. With so many digital channels out there, though, it can be difficult to determine which ones offer value for your

4 ways to ditch waste-of-time meetings

The average meeting is expensive, long and a waste of time. Those are not the inherent traits of meetings; they are the reality of what contemporary business culture has relegated them to.. But you and your agents deserve better.

Why real estate agent rankings are not going away

America is a land of ratings. Whether it be primetime television, public schools or restaurants, American culture is uniquely suited to ratings systems, and our culture is awash in rankings, assessments and judgments. So it should be no surprise, really,

MRED to participate in Broker Public Portal launch

Midwest Real Estate Data (MRED) will participate in the national launch of the Broker Public Portal (BPP), according to a new release from the company. MRED will join Connecticut MLS, Northstar MLS, the Buffalo Niagara Association of Realtors and BPP MLS Board members in

No. 1 Agent Ben Caballero’s tips for building better relationships with developers

Chicago Agent (CA): How important are relationships with builders when selling new construction? Ben Caballero (BC): Trust is an important element in any relationship and especially so when an investment is large and involves a family. Builders are not an adversary;

5 prospecting techniques that aren’t cold calling

If a successful real estate business is built on a strong referral network, prospecting is the mortar maintaining its integrity. Many people still associate prospecting with cold calling. And while the process is effective – one study showed three-quarters

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