Top real estate agents get to the top and stay there because they have a book of business sustained by robust referral networks. But that business wasn’t handed to them, and rookie agents should never assume it will be for them, either.

It’s easy to say that top producers in real estate are a “different breed” of agents. But that assumes that top producer status is somehow predetermined. It’s not. People aren’t born to top producer status – they earn it.

New Trier Township High School District No. 203 is the best school district Greater Chicago (and the No. 4 district nationwide), according to educational rankings and review site Niche. Real estate agents should take note. Evaluating on criteria including academics, teacher

There is a robust selection of apps for the Apple Watch, but these three are particularly useful for agents It was nearly a year ago that the Apple Watch finally hit the market, and since then, hundreds of apps and

1. Understand What They Want – Why do you believe that the potential client used your website? Could it be the access to all of the properties currently on the market? No. Could it be the information about community events that you

First impressions are everything, especially in real estate marketing. Nine out of 10 buyers search online before visiting a home or even contacting an agent, so high-quality images are non-negotiable. Buyers have come to expect captivating photography that tells a

Social media is one of the best tools for keeping in touch with your current and past clients, but when used properly, it’s also a great way to generate new leads and new business. So, how can an agent

Managing brokers make up a fairly exclusive group of Realtors. According to the 2015 Member Profile from NAR, only 4 percent of Realtors are managers, compared to the 61 percent who are sales agents. Yet, that 4 percent –

In an age where we can order groceries through Amazon and watch Wolf Blitzer via hologram, it seems a little old hat for real estate agents to include direct mail in their marketing campaigns. But it’s not. While the

These open house blunders are rookie mistakes Open houses present real estate agents with considerable opportunities for their business. In addition to the obvious benefit of showcasing the listing, they can also introduce the agent to dozens of potential clients for

It’s strange how little we hear about Generation X, because as consumers they are a pretty important group for agents to understand. Why? For starters, Gen Xers – which represents persons currently aged 36 to 50 – accounted for

When building your website or landing pages (or changing and improving the ones you may already have), a “conversion-first” approach to design and user experience is a must. Simply put: Great design builds trust and trust is and always

In a letter to the Consumer Financial Protection Bureau Director Richard Cordray written by the Association of Mortgage Investors, the group’s executive director, Chris Katopis, calls out TRID as being “well intentioned” but described an atmosphere of “legal uncertainty”

It’s a common saying in real estate that buying a home is typically the “biggest investment a person will make in his or her lifetime.” It’s common because it’s true. There’s a lot of money in real estate, and major purchases

Ron Cooper is the president of the National Association of Real Estate Brokers, the nation’s oldest minority trade association. A real estate veteran with more than 30 years of experience, Ron is the founder/owner of R.S. Cooper & Associates,

1. Understand What They Want – Why do you believe that the potential client used your website? Could it be the access to all of the properties currently on the market? No. Could it be the information about community events that you