Condopedia is a delightful new twist on the Wiki formula, combining real estate savvy with Internet community. Nowadays, there are wikis for just about everything, From television series to video games, from flash cartoons to parody sites, just about

Mobile marketing can be a huge boon to your business, and we’ve got five tools you can use for improving your mobile marketing game. We’ve reported previously that mobile marketing means big business. 79.4 million people will be using

We’ve all heard that a picture is worth a thousand words. Given that more than 90 percent of home buyers are searching online for homes, and with all the great online tools to preview homes, in real estate a

When it comes to listing presentations, you should utilize both classic and technologically advanced methods to woo potential sellers, explains Christina Groves of Coldwell Banker. So you have just made an appointment to meet with a potential seller and

The marketing world is becoming more tech-savvy and mobile-ready by the day, but you should not completely count out direct mail. Real estate is an industry in a constant state of flux, but there is one trend that analysts

Gloria Valvasori with Better Homes & Gardens is 67 years old, raising three grandchildren, a full-time Realtor and a whiz at SEO and social media marketing! Now before you say she must have been a computer geek all along,

M-commerce, or commerce via mobile devices, is the future of business in America, and a new eMarketer survey hammers home that fact. M-commerce, short hand for shopping via mobile devices, used to be a fledgling component of the American

With syndication sites and IDX feeds now a permanent fixture on the real estate landscape, well-written listing copy is a necessity. Once upon a time, real estate listings were a closely-held secret, with the information and facets of all

Cleanliness and organization are certainly important factors when showing a home, but effective use of lighting can be equally valuable. When agents go through their check-lists before showing a property, they often focus on the most immediate needs of

While Facebook may dominate in terms of number of users, Pinterest wins the battle when it comes to converting online pins into real life sales. According to Bizrate, 69 percent of online consumers have purchased an item they found

The benefits of good communication are obvious, but how can you ensure that your message is being communicated effectively? Effective communication is among the most important qualities for a successful career in real estate. From initial consultations, to listing presentations,

The Institute of Luxury Home Marketing (ILHM) has so many tools that can help luxury agents. One valuable tool is the weekly ILHM National Luxury Market Report. I recently spoke with an ILHM member who was using this report

We often hear the term “Search Engine Optimization,” but what real estate terms should agents actually optimize on their websites? Alyssa Mattero explains. Choosing the right keywords to target on your website can be tricky. You have to get

The agent/lender relationship is a darned important one, and a new survey highlights just how influential agents are in the creation of that relationship. The relationship between agent and lender is one of the more integral in real estate,

Marketing on YouTube can be a valuable venture for real estate agents, but there are three essentials truths about the platform that all agents must know. YouTube is one massive Internet platform. With 800 million unique users a month

How do you freshen up your residence for potential buyers, with the spring homebuying season approaching? David Cieslak of Signature Staging explains. With winter officially over (on the calendar), now is a great time to open up those windows