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The Do’s and Don’ts for Real Estate Photography

by David Cieslak

We’ve all heard that a picture is worth a thousand words. Given that more than 90 percent of home buyers are searching online for homes, and with all the great online tools to preview homes, in real estate a picture could be worth a thousand (if not more) dollars.

Not only is the presentation of a property with proper staging and styling important, but photos are the new first impression in many cases. Here are just a few simple guidelines to follow:

1. Hide the clutter: Remember, we are showcasing the great finishes of your home, not how much it can hold. This before and after is an extreme case, but always gets a reaction:

Before
rsz_living_before

After
Living After

2. You do not come with the house! In my experience, bathrooms are often the hardest rooms to shoot. However, when taking photos, be conscious of who (or what – did Fido wander into the shot?) shows up. Take a picture, look at the details and reshoot. Better to have a few options of the same shot to catch tiny errors.

Courtesy of www.badmlsphotos.com

Courtesy of www.badmlsphotos.com

3. Proper lighting is key: There are many programs that can adjust color and light levels, but having adequate lighting is key at the time of the shoot. Make sure all light bulbs are working, shoot at a time of day to get great natural light and if necessary take additional lighting .

Professional staging and styling are of benefit as we keep photos in mind when working in spaces through use of color, focal points and furniture placement. While the market is HOT right now, and I’m sure you’re all busy, if you ever want a good chuckle and more examples of “what not to do” moments, visit www.badmlsphotos.com.

Is your listing ready for its closeup now?

Happy Selling!


david-cieslak-signature-staging-chicago-real-estate-housing

David Cieslak is the owner and principal stylist of Signature Staging.

The owner and principal stylist of Signature Staging, David Cieslak is known for his excellence in taste, service and efficiency, and gives Realtors and their clients’ homes a competitive edge.

A Certified Staging Professional, Cieslak is also the vice president of the Chicago Chapter of the Real Estate Staging Association (RESA), and his work has been featured on LX.TV OpenHouse, which airs on NBC. He was also a RESA Stager of the Year Nominee for the Midwest in 2012.

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