Sales & Marketing

IYB stories on marketing

What Kind of Home Is Most In Demand By Sellers?

What kind of property did home sellers move into? And what factors altered the nature of that property? We investigate. Home sellers, as we previously reported, sell their homes for a number of reasons, but there generally is one

How Marketing Strategy Turns the Buck Shot Into a Bullseye – Part 1

This is part one of Aaron Woodman’s five-part series on how real estate agents can build an effective, winning marketing strategy in 2013. In the real estate industry, there’s a major problem that pervades all of our lives –

The 10 Most Populous Hispanic Communities in the U.S.

The Hispanic population in the U.S. has grown by leaps and bounds, as has its importance on local housing markets; where are Hispanics most concentrated? Hispanics represent a growing part of the U.S. population, and are inarguably the hottest

The Top 5 Staging Recommendations for 2013

Chicago’s housing market has been putting up some great numbers in 2013; what are the staging secrets behind those numbers? There’s no doubt that the Chicago real estate market this year is at levels it hasn’t been in years.

The Top 9 Ways that Consumers Choose Real Estate Agents

Between the Internet, referrals and advertisements, consumers have many options for finding agents; what options, though, ultimately win them over? We are living in an age of overwhelming choice, and real estate is no exception. From the Internet, to

How to Win New Business With Social Media

You’ve heard the old saying, “When in Rome, do as the Romans do.” Well folks, guess what? You’re in Rome and the Romans are using social media. And if you’re not using it, you’ll need to leave Rome –

Common Ground

Real estate depends upon great relationship, but how can you build relationships when email and the Internet have reduced face-to-face interactions? Craig Witt of EXIT Realty explains. Relationship building is key to any business that involves P2P interaction. The

Should Agents Use Instagram Photo Filtering with Their Listings?

Instagram represents a great opportunity for agents to market their listings, but should they only use the app to a certain extent? Instagram is a wonderfully intuitive, wonderfully popular social network, and one that offers real estate agents a

The 5 Must-Know Details About How Consumers Search For Homes

How do consumers search for homes? Is the Internet still king, or are other, more traditional methods still of use? Read on to find out. In today’s housing market, there are a seemingly limitless array of options for how

The Top 10 Chicago Suburbs Searching for Real Estate Agents

Demand for real estate services varies wildly across Chicagoland, but Alyssa Mattero shares what 10 suburbs need agents the most. People search for real estate companies and agents based on the Chicago suburb they want to live in. Out

The Spoken Word

The spoken word is quite important in real estate, but how do you master such areas as presentation and tone? Craig Witt of EXIT Realty explains. What if adding public speaking to your skill-set could double your income? Would

3 Rules to Follow When Using Pinterest for Real Estate

Pinterest is the latest kid on the block, and as a result, it’s generating plenty of attention from marketers; how can agents, though, use it effectively? With 10 million unique visitors a month, longer user times than Facebook and Twitter,

9 Tips to Sell More Homes

Here’s the deal: home inventory is low, mortgage rates are still amazing and consumer confidence is looking up. Mix them all together, and you have a sizzling hot seller’s market. In fact, the National Association of Realtors says competing

Asking Prices Soar 9.5 Percent in Trulia Price Monitor

Asking prices exceeded rents for the second month in a row in the Trulia Price Monitor, with prices up in 98 of the nation’s 100 largest metro areas. It was another banner month for asking prices in May, with

The Resurrection of the McMansion

Were reports of the McMansion’s death greatly exaggerated? New Census Bureau data would seem to suggest so. The housing downturn negatively impacted just about ever aspect of the housing market, though there was one impact of the downturn in

Do Attractive Agents Perform Better Than the Rest?

A new study from Middle Tennessee State University finds that yes, attractive real estate agents DO perform better than their less-attractive counterparts. The classic phrase may go that beauty is only skin deep, but new research finds that “skin

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