Sales & Marketing

IYB stories on marketing

The boomers are coming: Here’s what’s on their homebuying list
The boomers are coming: Here’s what’s on their homebuying list

Some builders are saying “OK, boomer: What do you want in a house?” Here are some of the top amenities this demographic may be searching for.

How to put winter to work for your business
How to put winter to work for your business

Despite icy roads and frigid temperatures, tons of buyers still purchase homes in the colder months. Here’s how you can take advantage of the slow season to boost your business.

How student housing is making Gen Z harder to please
How student housing is making Gen Z harder to please

Developers of both dorms and off-campus housing are offering smart design solutions that create a sense of community in an organic, inconspicuous way. And young people look to replicate that when they start “adulting” after

A look at two routes into the new construction market
A look at two routes into the new construction market

We examine two routes into new construction by speaking with Liz Brooks, Belgravia Group’s executive vice president of sales and marketing, and Millie Rosenbloom, a Baird & Warner agent who is a three-decade veteran of new construction sales, from townhomes

The dos and don’ts of virtual staging
The dos and don’ts of virtual staging

Virtual staging has become a popular tool for sellers and agents to drive buyer traffic, especially for vacant listings. But there are some very important best practices, ethics guidelines and technological caveats that will make this process smoother. Learn how to

How auctioneers spotlight sellers’ assets
How auctioneers spotlight sellers’ assets

In a way, auctions can be seen as another form of marketing. Find out how targeted ads and other online tools are helping buyers and sellers who choose auctions as a method of property exchange.

The pros and cons of multimedia
The pros and cons of multimedia

Video isn't always the best answer to a marketing challenge. Agents and brokers may find expanding their horizons and thinking through the many multimedia tools available for marketing a given property can help them find a better strategic

Using multimedia to bridge the gap between individuals and teams
Using multimedia to bridge the gap between individuals and teams

For team leaders and brokerages, there's one important choice regarding business exposure that is often at the forefront of decision-making in the marketing realm: Should we be promoting individual agents or the larger brand? In some ways, Bridge International is

Facebook: Marketing friend or foe?
Facebook: Marketing friend or foe?

Social media experts and real estate agents share ideas for how to use the platform for generating business in an era of declining trust.

The 4 Real Estate Marketing Challenges of 2014 – and How to Solve Them

Some marketing challenges are universal. How do I attract new clients? How do I differentiate my firm from the competition? But as you dig down into the unique challenges of a specific market, the answers become less obvious. Here’s

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