Sales & Marketing

IYB stories on marketing

Optimize your Instagram strategy for real estate
Optimize your Instagram strategy for real estate

A social media strategist who helped create high-profile accounts for RE/MAX offers tips and examples of how to make the platform work for your business.

Get ready for the future of real estate by jumping into the deep end
Get ready for the future of real estate by jumping into the deep end

It’s comforting to hang out in the shallow end of the pool during uncertain times, but that’s not where the future top producers are. Here are some ideas to move your business forward.

6 real estate lessons from the woman who developed 1920s Chicago
6 real estate lessons from the woman who developed 1920s Chicago

In 1922, an unusual woman started a real estate firm in Chicago. She began with a single salesman who was still driving a taxi when he started, but within a couple of years built one of the nation’s largest firms, selling what would be more than $400 million today and employing hundreds of agents.

A platform for expansion: @properties’ take on in-house development
A platform for expansion: @properties’ take on in-house development

In the big brand vs. boutique brokerage decision, most agents assume one of the main trade-offs is going to be between a relatively impressive suite of tools and support at the major companies versus a scaled-down but more nimble approach to technology at the smaller ones. But @properties is trying to have it both ways.

How to use Tik Tok to market real estate
How to use Tik Tok to market real estate

A real estate marketing guru and Tik Tok aficionado gives the inside scoop on the increasingly popular social network.

2 vital steps to building real estate lead pipelines through social media
2 vital steps to building real estate lead pipelines through social media

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

Sold to the highest bidder
Sold to the highest bidder

The higher the price, the smaller the market. All too often, the reality for agents selling high-end homes is working with a narrow cross-section of potential buyers. Fine home auctioneer and licensed real estate broker Rick Levin of Rick Levin & Associates Inc. has found a way around this.

Consumer confidence marks largest drop ever, though long-term view still positive
Consumer confidence marks largest drop ever, though long-term view still positive

The numbers are starting to pour in, and they’re certainly not pretty, but a hopeful public looks ahead to brighter days.

The power of two: Conducting open houses as a team
The power of two: Conducting open houses as a team

Open houses are often lonely affairs for agents. But for The Phelps-Hanson Kardosh Group at @properties, teaming up can make all the difference.

Mastering the finer points of open houses
Mastering the finer points of open houses

With the coronavirus still a major concern for the public, it’s tough to get much practice at the art of holding an in-person open house. But agents may find this pause gives them an opportunity to revamp their showing style or brush up on some of the best practices when it comes to hosting great open houses.

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