Sales & Marketing

IYB stories on marketing

How to audit your automated marketing efforts
How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s

Technology takes center stage at Accelerate Summit 2020
Technology takes center stage at Accelerate Summit 2020

Some of Chicago’s top real estate agents offer their insights on digital marketing done

It ain’t easy being big
It ain’t easy being big

It may seem like top producers have it made, but being at the top has its challenges. Here’s what some of the people on our Real Data lists have to say about the difficulties of being on such lists, how

How to make it to the top
How to make it to the top

It’s not just luck that got the agents you see on our Real Data lists where they are today. Hear their advice for how you can up your game and increase your numbers, as well as how to maintain your

Flip or flop? Profits are down, according to a new report
Flip or flop? Profits are down, according to a new report

The days of a quick flip and big profit seems to be a thing of the past, according to a new

8 design trends buyers will be looking for in 2020
8 design trends buyers will be looking for in 2020

As many are predicting the market to favor buyers more in the coming year, listing agents can help sellers prepare by ensuring their homes are in line with the latest looks.

The boomers are coming: Here’s what’s on their homebuying list
The boomers are coming: Here’s what’s on their homebuying list

Some builders are saying “OK, boomer: What do you want in a house?” Here are some of the top amenities this demographic may be searching for.

How to put winter to work for your business
How to put winter to work for your business

Despite icy roads and frigid temperatures, tons of buyers still purchase homes in the colder months. Here’s how you can take advantage of the slow season to boost your business.

How student housing is making Gen Z harder to please
How student housing is making Gen Z harder to please

Developers of both dorms and off-campus housing are offering smart design solutions that create a sense of community in an organic, inconspicuous way. And young people look to replicate that when they start “adulting” after

A look at two routes into the new construction market
A look at two routes into the new construction market

We examine two routes into new construction by speaking with Liz Brooks, Belgravia Group’s executive vice president of sales and marketing, and Millie Rosenbloom, a Baird & Warner agent who is a three-decade veteran of new construction sales, from townhomes

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