Sales & Marketing

IYB stories on marketing

Using multimedia to bridge the gap between individuals and teams
Using multimedia to bridge the gap between individuals and teams

For team leaders and brokerages, there's one important choice regarding business exposure that is often at the forefront of decision-making in the marketing realm: Should we be promoting individual agents or the larger brand? In some ways, Bridge International is the perfect case study for this question.

Facebook: Marketing friend or foe?
Facebook: Marketing friend or foe?

Social media experts and real estate agents share ideas for how to use the platform for generating business in an era of declining trust.

The 4 Real Estate Marketing Challenges of 2014 – and How to Solve Them

Some marketing challenges are universal. How do I attract new clients? How do I differentiate my firm from the competition? But as you dig down into the unique challenges of a specific market, the answers become less obvious. Here’s the...

Are You Using Facebook Page Tabs to Their Full Potential?

Have you done your monthly Facebook page tab check-up yet? What, you don’t check your Facebook page tabs? First, for those thinking, “what is a ‘Facebook tab,’” let me take a step back. Facebook page tabs are the images to...

3 Social Media Trends For 2014

Social media is an ever-evolving organism; how will it develop in the coming year? The numbers on social media are well known: 56 percent of consumers use some kind of social media; more than a billion people use Facebook, and...

88% of Homebuyers Used a Real Estate Agent in 2013

Are real estate agents still an integral part of the homebuying process, or is the Internet impeding on their influence? It’s been one of the more prevalent themes in housing the last 15 years – when will the Internet make...

3 Ways to be an Amazing Communicator

Great communication is marque in real estate, but what strategies can you follow to make sure that you are truly communicating with skill and effectiveness? Here’s a statement of little controversy: unless you are a good, effective communicator, chances are...

Which Social Networks are Best for Real Estate Marketing?

Social media is a great marketing tool for almost any kind of business; however, you need to be strategic about the platforms you choose to use. Certain social media networks work better for specific industries. For example, Pinterest is great for...

92% of Buyers Use the Internet & Other Important Home-Search Facts

News flash! The Internet is as important as ever when it comes to the home search process. Here’s an eye-popping stat for you: this year, 92 percent of homebuyers have used the Internet at some point in their home search...

3 Important Details About Google’s New Search Algorithm

Google celebrated its 15th anniversary with a new update, called “Hummingbird,” to its search engine algorithm; how could it impact your business? In commemoration of its 15th birthday, Google recently announced a new update to its famed search engine algorithm;...

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