Sales & Marketing

IYB stories on marketing

What do buyers want to see in your real estate listing marketing?

You might be surprised by the results of this survey.

How much focus do you place on social media?

How much are you spending on social media these days? How has that changed over the last year? Do you handle social media yourself? We want to hear it all in our new survey!

Game on! Luxury market rebounds

To update you on all the exciting new changes in the luxury market, we went directly to the source: luxury brokers. With much candor, they reveal how the market held up this past year, the types of properties that are moving, how the city compares to the suburbs, buyers’ evolving needs and their exciting predictions for the post-COVID world.

So, you want to sell luxury properties but don’t know how to get started

LaFido has spent more than 20 years in the industry working in luxury sales and training agents to work in the field. In 2016, he launched his Luxury Listing Specialist (LUXE) certification program.

Optimize your Instagram strategy for real estate

A social media strategist who helped create high-profile accounts for RE/MAX offers tips and examples of how to make the platform work for your business.

Woman swimmer in a starting position
Get ready for the future of real estate by jumping into the deep end

It’s comforting to hang out in the shallow end of the pool during uncertain times, but that’s not where the future top producers are. Here are some ideas to move your business forward.

6 real estate lessons from the woman who developed 1920s Chicago

In 1922, an unusual woman started a real estate firm in Chicago. She began with a single salesman who was still driving a taxi when he started, but within a couple of years built one of the nation’s largest firms, selling what would be more than $400 million today and employing hundreds of agents.

A platform for expansion: @properties’ take on in-house development

In the big brand vs. boutique brokerage decision, most agents assume one of the main trade-offs is going to be between a relatively impressive suite of tools and support at the major companies versus a scaled-down but more nimble approach to technology at the smaller ones. But @properties is trying to have it both ways.

How to use TikTok to market real estate

A real estate marketing guru and Tik Tok aficionado gives the inside scoop on the increasingly popular social network.

2 vital steps to building real estate lead pipelines through social media

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

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