Sales & Marketing

IYB stories on marketing

How to use Tik Tok to market real estate
How to use Tik Tok to market real estate

A real estate marketing guru and Tik Tok aficionado gives the inside scoop on the increasingly popular social

2 vital steps to building real estate lead pipelines through social media
2 vital steps to building real estate lead pipelines through social media

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to

Sold to the highest bidder
Sold to the highest bidder

The higher the price, the smaller the market. All too often, the reality for agents selling high-end homes is working with a narrow cross-section of potential buyers. Fine home auctioneer and licensed real estate broker Rick Levin of Rick Levin

Consumer confidence marks largest drop ever, though long-term view still positive
Consumer confidence marks largest drop ever, though long-term view still positive

The numbers are starting to pour in, and they’re certainly not pretty, but a hopeful public looks ahead to brighter

The power of two: Conducting open houses as a team
The power of two: Conducting open houses as a team

Open houses are often lonely affairs for agents. But for The Phelps-Hanson Kardosh Group at @properties, teaming up can make all the

Mastering the finer points of open houses
Mastering the finer points of open houses

With the coronavirus still a major concern for the public, it’s tough to get much practice at the art of holding an in-person open house. But agents may find this pause gives them an opportunity to revamp their showing style

Staging on steroids: How agents and brokerages deliver concierge design services
Staging on steroids: How agents and brokerages deliver concierge design services

Many buyers want properties that are move-in ready, and this trend has become even more pronounced in the era of COVID-19. Learn what agents, brokers and vendors are doing to fill the

How team leaders model resilience in the face of COVID-19
How team leaders model resilience in the face of COVID-19

Running a business during a pandemic isn’t easy. So what if you’re responsible for multiple people’s businesses all rolled into one entity? Leaders of several Chicagoland real estate teams share their tips on how to thrive under

How Chicagoland agents plan to generate leads this year
How Chicagoland agents plan to generate leads this year

What are agents planning on spending their marketing dollars on in 2020? Find out in our annual Truth About Agents

Advice for maintaining ‘mind, body and business’
Advice for maintaining ‘mind, body and business’

RE/MAX’s weekly motivational messages offer guidance for agents to keep moving forward during COVID-19 pandemic and preparing for what comes once it’s

New Subscribe