Video isn’t always the best answer to a marketing challenge. Agents and brokers may find expanding their horizons and thinking through the many multimedia tools available for marketing a given property can help them find a better strategic fit.

For team leaders and brokerages, there’s one important choice regarding business exposure that is often at the forefront of decision-making in the marketing realm: Should we be promoting individual agents or the larger brand? In some ways, Bridge International is the perfect case study for this question.

Social media experts and real estate agents share ideas for how to use the platform for generating business in an era of declining trust.

Some marketing challenges are universal. How do I attract new clients? How do I differentiate my firm from the competition? But as you dig down into the unique challenges of a specific market, the answers become less obvious. Here’s

Have you done your monthly Facebook page tab check-up yet? What, you don’t check your Facebook page tabs? First, for those thinking, “what is a ‘Facebook tab,’” let me take a step back. Facebook page tabs are the images

Social media is an ever-evolving organism; how will it develop in the coming year? The numbers on social media are well known: 56 percent of consumers use some kind of social media; more than a billion people use Facebook,

Are real estate agents still an integral part of the homebuying process, or is the Internet impeding on their influence? It’s been one of the more prevalent themes in housing the last 15 years – when will the Internet

Great communication is marque in real estate, but what strategies can you follow to make sure that you are truly communicating with skill and effectiveness? Here’s a statement of little controversy: unless you are a good, effective communicator, chances

Social media is a great marketing tool for almost any kind of business; however, you need to be strategic about the platforms you choose to use. Certain social media networks work better for specific industries. For example, Pinterest is great

News flash! The Internet is as important as ever when it comes to the home search process. Here’s an eye-popping stat for you: this year, 92 percent of homebuyers have used the Internet at some point in their home

Google celebrated its 15th anniversary with a new update, called “Hummingbird,” to its search engine algorithm; how could it impact your business? In commemoration of its 15th birthday, Google recently announced a new update to its famed search engine

It’s one thing to get a lot of good, high-quality real estate leads, but converting those leads into lifelong, loyal clients is quite another. And working hard and spending a lot of money on lead generation can be futile

In a study by the Altimeter Group, only 34 percent of businesses feel their social strategy is connected to business outcomes. That results in what I refer to as unsuccessful random acts of social media marketing. The time you

“Be yourself; everyone else is already taken.” -Oscar Wilde In my first post on marketing strategy, I opined on how many real estate agents’ sabotage their approaches to self-marketing with a lack of strategic planning. More than just a budget,

Home prices have risen and mortgage rates have shot up by more than a percentage point – is it still cheaper to buy than rent in the Windy City? The housing market of 2009, 2010 and 2011 was a

Baird & Warner is reaching out to buyers and sellers through unique forms of advertising. Their campaign has been seen on CTA buses, billboards, online and print outlets across the Chicagoland area. And on Sept. 17, they launched their newest way