Sales & Marketing

IYB stories on marketing

How Chicagoland agents plan to generate leads this year

What are agents planning on spending their marketing dollars on in 2020? Find out in our annual Truth About Agents survey.

Advice for maintaining ‘mind, body and business’

RE/MAX’s weekly motivational messages offer guidance for agents to keep moving forward during COVID-19 pandemic and preparing for what comes once it’s over.

Project inspiration: 5 creative and business-building tasks to take on now

Real estate never stops. Chicagoland brokers share ideas for how to use any extra time you may have to benefit your business.

6 things you should be telling your sellers right now

Agents can move the ball forward with these tips on what to tell clients in unprecedented times.

How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

Technology takes center stage at Accelerate Summit 2020

Some of Chicago’s top real estate agents offer their insights on digital marketing done right.

It ain’t easy being big

It may seem like top producers have it made, but being at the top has its challenges. Here’s what some of the people on our Real Data lists have to say about the difficulties of being on such lists, how to stay there, and their regrets and successes during their journey.

How to make it to the top

It’s not just luck that got the agents you see on our Real Data lists where they are today. Hear their advice for how you can up your game and increase your numbers, as well as how to maintain your top producer status once you’ve made it.

Flip or flop? Profits are down, according to a new report

The days of a quick flip and big profit seems to be a thing of the past, according to a new report.

8 design trends buyers will be looking for in 2020

As many are predicting the market to favor buyers more in the coming year, listing agents can help sellers prepare by ensuring their homes are in line with the latest looks.

The boomers are coming: Here’s what’s on their homebuying list

Some builders are saying “OK, boomer: What do you want in a house?” Here are some of the top amenities this demographic may be searching for.

How to put winter to work for your business

Despite icy roads and frigid temperatures, tons of buyers still purchase homes in the colder months. Here’s how you can take advantage of the slow season to boost your business.

How student housing is making Gen Z harder to please

Developers of both dorms and off-campus housing are offering smart design solutions that create a sense of community in an organic, inconspicuous way. And young people look to replicate that when they start “adulting” after college.

A look at two routes into the new construction market

We examine two routes into new construction by speaking with Liz Brooks, Belgravia Group’s executive vice president of sales and marketing, and Millie Rosenbloom, a Baird & Warner agent who is a three-decade veteran of new construction sales, from townhomes to high-rises and detached single-family homes.

The dos and don’ts of virtual staging

Virtual staging has become a popular tool for sellers and agents to drive buyer traffic, especially for vacant listings. But there are some very important best practices, ethics guidelines and technological caveats that will make this process smoother. Learn how to use this economical marketing tool in a way that will boost your business.  

How auctioneers spotlight sellers’ assets

In a way, auctions can be seen as another form of marketing. Find out how targeted ads and other online tools are helping buyers and sellers who choose auctions as a method of property exchange.

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