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My Style: Emily Pekar, Sales Consultant for Carrington Club by Pulte Homes

Number of years in real estate: 2 Describe your look: Classy and fun. What do you consider a “fashion don’t”? Overaccessorizing. What is your favorite piece of clothing and why? My little black dress because it is a timeless

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Chicagoland builders: Which stocks are performing best?

Below are the current stock prices for publicly traded Chicagoland builders that were ranked among the top 20 on the Builder 100 list by Builder magazine. D.R. Horton | Total closings: 41,652 | Gross revenue (in millions): $12,645 Since

Chicago Agent magazine survey: Agents share their thoughts on lead generation
How do you measure lead generation ROI?

In order to make sure you’re using lead generation tools that are actually working for your business, you need to assess them to see if they are worth your time and money. The first step is to come up

5 real estate lead generation no-nos

In the world of real estate, it’s all about leads. However, leads mean nothing if you fail to generate them correctly. Here are five common lead generation mistakes to avoid if you want potential clients to become real clients.

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Changing the face of the neighborhood

(With contributions from Claire Fountas) What does today’s homebuyer want? Given the choice between more space and a greater variety of neighborhood amenities, many homebuyers are deciding not to choose at all. A pair of Chicagoland neighborhoods are attracting

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Chicagoland By the Numbers: Housing Report, June 2017
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How much does it cost to open a franchise?

Becoming a franchise owner comes with a lot of benefits that can help a smaller, independent brokerage, such as marketing and operational support and brand recognition. However, there are also a number of fees and costs that go along

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Now you can buy a homebuilding franchise, too

The rise of franchise homebuilding is still relatively new, but one company has made powerful strides through strong recruiting and a sound business model. Epcon Communities, based in Dublin, Ohio, has carved itself a niche in franchise homebuilding for

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Owning a real estate franchise: Associated costs and fees

Owning a franchise is a great opportunity for those who wish to have more of an entrepreneurial role in the industry. Below are a few of the major costs to research if you plan on opening your own franchise.

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Real Estate Franchises: What Agents Expect

In our survey of Chicagoland agents, we unveiled some of their opinions on franchise

Finding your market as a loan officer

Loan officers can also narrow their focus to a particular specialty, which allows them to accentuate their skills and helps set them apart from the crowd. Joy Prisching of Key Mortgage Services was a loan officer for 13 years

8 key real estate certifications and specializations

The National Association of REALTORS provides certain designations and certifications that allow a Realtor to gain expertise in specific areas. These designations cross a number of different topics, and Realtors can choose as many as they would like to

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Blockchain technology in real estate

It is easier for someone to forge a deed to your house than steal your Wi-Fi password. That’s according to John Mirkovic, the Chicago chapter co-chair of the International Blockchain Real Estate Association and deputy recorder of deeds in

Drone use brings wow factor to listings

What started as a hobby — flying small drones — has become an integral component of one real estate agent’s offerings to clients in the buying and selling process. Fabio Brancati, broker with RE/MAX Professionals Select in Naperville, has

Getting the most out of Yelp reviews

Online reviews, particularly on sites like Yelp, are increasingly important to an agent’s business. Such a development has good and bad effects: it can boost an agent’s digital profile and help spread the good word, but it can also

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