In order to make sure you’re using lead generation tools that are actually working for your business, you need to assess them to see if they are worth your time and money. The first step is to come up

In the world of real estate, it’s all about leads. However, leads mean nothing if you fail to generate them correctly. Here are five common lead generation mistakes to avoid if you want potential clients to become real clients.

(With contributions from Claire Fountas) What does today’s homebuyer want? Given the choice between more space and a greater variety of neighborhood amenities, many homebuyers are deciding not to choose at all. A pair of Chicagoland neighborhoods are attracting

Becoming a franchise owner comes with a lot of benefits that can help a smaller, independent brokerage, such as marketing and operational support and brand recognition. However, there are also a number of fees and costs that go along

The rise of franchise homebuilding is still relatively new, but one company has made powerful strides through strong recruiting and a sound business model. Epcon Communities, based in Dublin, Ohio, has carved itself a niche in franchise homebuilding for

Owning a franchise is a great opportunity for those who wish to have more of an entrepreneurial role in the industry. Below are a few of the major costs to research if you plan on opening your own franchise.

In our survey of Chicagoland agents, we unveiled some of their opinions on franchise

Loan officers can also narrow their focus to a particular specialty, which allows them to accentuate their skills and helps set them apart from the crowd. Joy Prisching of Key Mortgage Services was a loan officer for 13 years

The National Association of REALTORS provides certain designations and certifications that allow a Realtor to gain expertise in specific areas. These designations cross a number of different topics, and Realtors can choose as many as they would like to

It is easier for someone to forge a deed to your house than steal your Wi-Fi password. That’s according to John Mirkovic, the Chicago chapter co-chair of the International Blockchain Real Estate Association and deputy recorder of deeds in

What started as a hobby — flying small drones — has become an integral component of one real estate agent’s offerings to clients in the buying and selling process. Fabio Brancati, broker with RE/MAX Professionals Select in Naperville, has

Online reviews, particularly on sites like Yelp, are increasingly important to an agent’s business. Such a development has good and bad effects: it can boost an agent’s digital profile and help spread the good word, but it can also

Social media is a great way for agents to stay in contact with past and potential customers. However, there are also some risks that many people don’t take into account when posting information online. Most users don’t pay close

What is considered luxury today may not be the height of opulence for tomorrow’s luxury buyer. Any brand or business catering to a luxury clientele must be ready to change with the times, and residential real estate is no

High occupancy levels. Rising asking rents. Strong demand. The rental market is thriving in Chicago, and the luxury segment is no exception. The conditions have created a perfect storm for a construction frenzy. “Chicago’s had a lot of new