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An Agent Who Prefers “Old School” Education in Classrooms

Anyone who has gone outdoors in the past few years can see how much the market has changed. Neighborhoods that once were filled with families and newly remodeled houses are now littered with foreclosures, and such dramatic transitions indicate

Final Designation

By Christian J. Barron Designations and certifications acknowledging experience and expertise in various real estate sectors are awarded by NAR and each affiliated group upon completion of required courses. NAR and its affiliated institutes, societies and councils also provide

What Qualities Should Every Top Producer Possess?

What are the top 10 qualities every top producer should have? Here were the top 10 qualities top producers shared with

Top Producers’ Best Advice for Agents

What sort of guidance were top producers following early on, leading them to attain top producer status today? Several top producers remember the best piece of advice they listened to – and look where it got them! Here, they

Learning From Experience

By Cynthia Gregory According to Mary Opfer, a RE/MAX agent in Cary Grove/Crystal Lake, while marketing is important, nothing beats what clients truly want – a knowledgeable professional who genuinely cares. Opfer credits her success as a top producer

As If It Were Your Own: Reconsidering the Basics When Selling

By Peter Ricci Among the many spectacular claims and observations found in Steve D. Levitt and Stephen J. Dubner’s best-seller “Freakonomics” book, perhaps the most noted (and infamous) was the statement that real estate agents sell their own properties

The Importance of Customer Service: From Restaurants to Real Estate

By Kristi Waterworth Most top-producing Realtors, when asked for the secret to their success, might name off a half dozen customer-centric business practices and talk about how they built their career in little steps. Few will credit a $1

Top 10 Visited Real Estate Sites in the U.S.

The following report shows websites for the industry ‘Business and Finance – Real Estate’, ranked by Visits for the week ending

Making the Switch from Realtor.com to Zillow

By Megan Oster Lori Cromie of Residential Real Estate Services has consistently been a top seller for her office – so when she received zero sales from advertising on Realtor.com for years, she knew there was a problem with

What is the Best Investment?

Everybody’s marketing budget is different – what should you be spending yours on to get the most ROI? Marketing Manager Chris Haran gave his opinion as to which website’s offerings are the best deals for different

What Legislation Could Mean for the Housing Market in 2012

By Megan Oster The 2012 elections may not begin until November, but Democratic and Republican nominees are already debating two radically different views on what government policy should be for the housing market, with ideas on the Federal Reserve,

The Doctor is in…A New Home, That Is

A 10.01 percent down payment on a jumbo home loan with no private mortgage insurance required – sound far-fetched for your clients?  Not if they’re doctors who completed their residency within the last three years or medical school residents

The Reach of Dodd-Frank in 2012

By Peter Ricci The Dodd-Frank Wall Street Reform and Consumer Protection Act is a sweeping piece of legislation, a 2,300-page document that attempts to encompass nearly every facet of the financial sector. Originally passed in the summer of 2010,

What’s the Competition Doing?

The promise of leads can lure an agent from one brokerage to another, but to compare leads per month from one brokerage to the next can be tricky; different brokerages use different lead systems and distribute leads to agents

Why Lead Generation Fails: 6 Mistakes That Kill the Sale

By Ken Robbins Lead Gen. CPA. CPL. Per Inquiry. Performance marketing. Affiliate marketing. Co-Reg. These are all terms that describe pay-for-performance marketing relationships — where you pay third party companies for each lead they send you. They drive significant

Using – But Not Depending on – a Brokerage Lead Generation Tool

By Nicole Etter Knowing how to use the tools a brokerage provides is “so important,” says Scott Curcio of Coldwell Banker. Not taking advantage of this can mean agents are missing out on lead generation tools that provide quality

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