Cover Story

The real estate business plan: your secret to success

“Real estate agent” is not an easily comparable occupation. It’s not a nine-to-five job. Agents are not employees. They do not receive quarterly evaluations, and there are no pay raises. Agents do not report to anyone else, and are

The anatomy of a winning business plan

Writing up a real estate business plan is not difficult, but it is time consuming. To help you craft your business plan, we have broken it down into its individual parts:   Market Analysis Establish the facts of the

The Top 10 Cover Stories of 2016

Our cover stories this year ran the gamut, covering issues as broad as managing brokers, top producers, and Chicago’s long, sad history of racist housing policies. Below, we’ve collected our most-view stories of the year: 10. 9. 8. 7.

Chicago is a top 10 market for immigration – that is great for housing

There are more than 44 million immigrants living in the U.S. They account for about 13.6 percent of the total population, and together represent billions in annual real estate transactions – and Chicago is one of the eight cities best

Top industry experts share their 2017 real estate predictions

In our Predictions issue last year, there were messages of cautious optimism. Our panel thought employment numbers would continue to improve, that consumer confidence would grow, and that demand for housing would rise. They told us that the recent

The art of negotiation in real estate

The art of negotiation in residential real estate is steadily falling by the wayside, according to Judy Greenberg, a broker with Coldwell Banker Residential Brokerage in Long Grove. “Many newer agents just wing it, because this is not a

A Chicago Agent magazine survey: Agents on negotiation

  When asked “What is the most common mistake agents make when negotiating?”, respondents said: “Getting too personally or emotionally invested.” “Being rude and bossy. When there are multiple offers with similar purchase prices, I urge my clients to

How to prepare your clients for the realities of negotiation, with Erin Mandel

In real estate, negotiating is an art – knowing when to move the bid, when to accept, what tone to take and what attitude to have. It requires confidence. It requires a full understanding of the process. But something

D, S or C? Kinga Korpacz: How spotting personalities aids the negotiation process

“C” personalities are accurate, precise and detail-oriented. “D” personality are direct and decisive. And “S” personalities are steady and stable. Those are three tenets of the famous DISC Personality Styles, which play an integral role in the real estate

Mario Greco on avoiding unsportsmanlike conduct in negotiations

Settling a deal between a buyer, seller and their respective agents often resembles a game of tug of war. The constant pull between both sides, coupled with the volleys of offers, counteroffers and terms, can prove daunting. Mario Greco,

How Millie Rosenbloom handles a stalemate in real estate negotiations

Home pricing negotiations are seldom easy. Regardless of how well everyone at the negotiating table gets along, points of contention are bound to come up — and occasionally, you may find yourself between a rock and hard place, trying

How to target, hire and retain top talent

The world of Chicagoland residential real estate has seen some high-profile moves between brokerages in 2016. As executives trade one acronym for another, new real estate groups form, and agents are enticed by commission splits and brokerage resources, affiliation

A Chicago Agent magazine survey: Agents on Recruiting

We asked local agents a few questions about recruiting in Chicagoland real estate. Here’s what they told us: Of those agents who selected “other,” here’s a sampling of the responses they wrote in: “Culture” “I was unhappy with leadership.”

Make me want you: a lesson for recruiters

Phillip Schwartz is a successful real estate broker in Chicago, and he has been for 13 years. So when he gets calls from recruiters, he does not find it particularly surprising or flattering. There are some calls, though, that

Team tactics: how to balance recruiting with selling

Juggling the responsibilities of selling with growing a real estate team is no easy feat, especially for high-powered agents who handle much of their team’s lead generation and sales activities. Melanie Giglio-Vakos, a real estate professional with Jameson Sotheby’s

The legal issue: You, your listings and the law

The laws that dictate how real estate transactions are carried out, who takes part, and how they represent themselves and their clients can seem ridiculously broad or laughably specific. Agents are subject to business regulations that address access and

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