Improving Your Business

Stories, articles and advice aimed at improving your business

For Luxury Homebuyers, Some Things Are More Important Than Size

When we think luxury, we generally think “BIG,” but a new survey shows that bigger it not always better with luxury homebuyers. You hear the words “luxury home,” and many things come to mind – high-end finishings, exclusive neighborhoods

5 Steps to Reclaim Time Wasted on Social Media

In a study by the Altimeter Group, only 34 percent of businesses feel their social strategy is connected to business outcomes. That results in what I refer to as unsuccessful random acts of social media marketing. The time you

Taking Video Marketing to a Shorter Level

One, two, three, four, five, six and cut! That’s right, one of the latest social video sharing apps to make a splash with individuals and companies gives you just six seconds to capture your audience and share your message.

What is the Most Popular Home Improvement Project in Chicago?

There are many ways that homeowners can improve their residences, but what projects are the most popular? Home improvement projects are among the key tenets of homeownership. You purchase a home, renovate certain aspects of it, and then, several

What’s the REAL Credit Score Needed to Get a Mortgage?

500? 620? 740? What is the minimum credit score needed to get a mortgage? There’s a lot of disconnect between the “official” requirements and the scores that actually get people approved for home financing. Articles online show minimum FICO

So, About that Government Default – Should We Be Afraid?

We’re now two days away from a government default, an event that would spell nothing but trouble for the nation’s housing market. We’re now drawing uncomfortably close to a government default, and though we have written on a couple

Why Pricing Your Home Correctly is More Critical Now than Ever

Well, it is the fall of 2013, and I find it quite interesting how much a market can change in less than a year. It almost seemed at the stroke of midnight this past New Year’s, buyers collectively decided

Why Short Sales Aren’t Going Anywhere, Pt. I

Lately, there has been much made of the current “housing recovery,” with many thinking that the market turn around has begun and that the end is near for short sales. I could not disagree more, and here’s why: 1.

Rules For Buying & Selling a “Haunted House”

The laws about disclosing if a house is “haunted” vary from state to state. In Massachusetts The possibility of a property being “psychologically impacted” isn’t considered a “material fact required to be disclosed” to potential buyers. In Virginia Emotional defects like

5 Interesting Details about Janet Yellen, Obama’s Pick to Head the Fed

Janet Yellen, President Obama’s choice to head the Federal Reserve, brings a unique combination of the old and the new to the position. President Obama yesterday announced Janet Yellen as his choice to head the Federal Reserve and take

The 9 Must-Have Amenities for Luxury Homebuyers in 2013

What amenities have proven the most in-demand for luxury homebuyers thus far in 2013? All consumers approach the homebuying experience with a specific set of features and amenities that they most desire in their prospective home, but luxury homebuyers

4 Ways to Compete Against a Top Agent

Recently I observed a fairly new agent fight for a listing with two of Chicago’s top agents and win. With enthusiasm and full attention, the new agent explained that she only takes five clients at a time in order

4 Key Concepts on the Government Shutdown and Housing

It’s been several days now of the government shutdown, and it’s becoming more clear how it could potentially impact the housing market. The government shutdown went into effect at midnight on Oct. 1, and ever since then, there has

How Much Do Homes Cost in Top Tier School Districts?

Strong school districts are often a top selling point for certain neighborhoods, but how do they translate to the median price of the area? It’s gotta be among the most common of questions that real estate agents receive –

How Listing Agents with Good Intentions Can Turn Off Buyers

A common mistake that listing agents often make in front of buyer clients is to talk first and listen later, if at all. They tend to talk nonstop from the start of the showing to the end, often volunteering information

8 Key Trends in Consumer Finances in 2013

How do American consumers feel about not only the housing market, but their chances at homeownership? A new Bankrate.com survey provides insight. There are many reasons for homeownership. From privacy, to expression, to carving ones own unique niche in

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