It’s a common saying in real estate that buying a home is typically the “biggest investment a person will make in his or her lifetime.” It’s common because it’s true. There’s a lot of money in real estate, and major purchases

Ron Cooper is the president of the National Association of Real Estate Brokers, the nation’s oldest minority trade association. A real estate veteran with more than 30 years of experience, Ron is the founder/owner of R.S. Cooper & Associates,

1. Understand What They Want – Why do you believe that the potential client used your website? Could it be the access to all of the properties currently on the market? No. Could it be the information about community events that you

Are you one of the many agents underutilizing their Facebook page? Facebook is one of the most popular social media platforms on the planet. Free to use and easily accessible, it’s no wonder that the website now boasts 1.59 billion

What do home buyers want? This is a question with many answers. But with older generations shifting towards the rental market and Millennials – the biggest generation in history – entering the market, at least one homebuilder feels comfortable generalizing. Will

Breaking down the many barriers to credit erected in the wake of the mortgage crisis has been a slow process. Credit issues have kept older homeowners from selling and younger renters from buying. But according to Fannie Mae’s Q1 Mortgage Lender Sentiment

No two residential properties on the market are the same, and there isn’t one foolproof way of closing a deal on a home. As an agent, whether you’re selling new construction or reselling a home that is 15 years old,

Recently, my travels found me in the rainy Pacific Northwest for meetings with the Berkshire Hathaway HomeServices Northwest Real Estate team, including president/CEO Jason Waugh and Northwest Real Estate Chairman Mike Gain. I started off by speaking to our Seattle-based agents

In less than a month we will have passed the tax filing deadline; and if you’re a real estate agent unfamiliar with the credits and deductions you’re entitled to, you may be forfeiting more than you have to. Do

Google Analytics can make marketing and business decisions easier for real estate agents, and help them spend money more effectively. The analytics application is free to use, and unlike other software, it can improve performance across all of your sites, apps

It was a big weekend for tourism in Cuba, as two American companies inked special deals sanctioned by the U.S. government to extend their business in the Caribbean island. And it could have big implications for developers hoping to

There’s a common misconception among real estate agents that their clients don’t have the option to shop for title insurance providers. But buyers and sellers are not actually required to work with any particular title company, and agents should

It’s simple: curb appeal helps sell homes. So as an agent, it’s in your best interest to do all you can to improve a property’s appeal. Not only does a well-maintained yard and home exterior help attract buyers, it

As real estate agents, it is important to focus on exterior home improvements to give potential buyers the best inviting viewing experience. Curb appeal is essential to give off the best impression of a home and can heavily impact

Real estate is a seasonal business – transactions rise and fall with the weather. And now it is officially spring. If agents want to capitalize on the sales bump, they’ll need to be prepared. Earlier this week, Redfin released an

As a real estate professional, you are accustomed to negotiations with brokers and agents. While not always arms’ length, these negotiations are generally driven by dollars and timing, not emotions. Representing a husband and wife during a divorce proceeding,