Agent Snapshot: Susan Sondag, Broker, Baird & Warner, Gold Coast/Lincoln Park


Susan Sondag is a broker with Baird & Warner in the Gold Coast/Lincoln Park.

What was your first job in the realty industry?
A licensed real estate agent with Douglas Elliman in Manhattan.

Where did you grow up? Dyersville, Iowa.

What is your favorite free-time activity? Hiking in nature.

What do you do to relax when you’re stressed? Meditate.

Growing up, what did you want to be? An actress.

If you could have lunch with a well-known figure (living or not), who would it be and why? My grandmother, Tillie. She was a strong woman who did not care what anyone thought, and was honest, sharp and loving. She was equally respected and loved in her community. She was simply fabulous.

Where is your favorite place to hang out? I love being on the lakefront, because it is really peaceful. Otherwise, I do like NoMI at the Park Hyatt, as it is typically full of interesting people traveling both internationally and local.

What do you love most about the industry? It is really an honor to help someone with an important transaction in their life – their home.

How do you distinguish yourself from the crowd of agents? I have a good intuitive sense that allows me to discern good properties for my buyers. For my sellers, setting up the energy of the home is important. It’s a craft helping the seller prepare their home for the marketplace. I also got my start in Manhattan, which is a global, fast-paced market. I learned how to balance sharp negotiation with love.

What is the most difficult aspect of your job? All jobs have their challenges, but things work out if you can know when to let it go.

Where do you go to network and meet new clients? At supporting friends’ events. They are a wonderful place to network with those who love you.

What has been your greatest accomplishment? My first listing in Manhattan was from a for sale by owner. She actually gave me a shot after interviewing other high-profile agents, and even after I admitted to having not yet sold anything. It was the best experience, and she has become a good friend. Manhattan is a rough market!

What is your favorite restaurant? NoMI Kitchen and Fig & Olive.

Architecturally speaking, what is your favorite building in Chicago? Trump. Sorry, I miss Manhattan and that reminds me of Midtown.

Smartphone or Paper? IPhone.

What is your favorite city after Chicago? Manhattan.

In 10 words or less, what is your advice for someone new to the industry? Get to know your product. Open houses!

Who are your favorite people to follow on Twitter? Dottie Herman, Douglas Elliman CEO and Dolly Lenz.

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  • Brenda says:

    Susie is an inspiration to me with her fresh ideas, her people skills and her patience! I’m honored to have her as a colleague at Baird & Warner and a friend.

  • beth aldrich says:

    Susie is an amazing person. Her positive energy and can-do spirit are contagious. When I plan to sell my beautiful home in Wilmette, she’s who I’ll call!

  • dottienurre says:

    I love you Susie with all your gifts and talents and giving spirit. You are a precious gift to me. Mom

  • Ken Nurre says:

    You are an amazing lady Sus!! Love Dad

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