From the city to the North Shore and on to the western suburbs, Michael LaFido is intimately familiar with the high-end Chicagoland market. He brings over two decades of experience in marketing luxury listings and differentiates himself by thinking like a marketer instead of a real estate agent.
LaFido is a big believer that the “best marketer beats best agent” when representing clients. He oversees a team of agents who work with buyers and sellers of all price points throughout Chicago and its suburbs. Outside-the-box creativity has earned LaFido a reputation both with his clients and in the industry.
His proven marketing has achieved record sale prices in nine Chicagoland suburbs, including Naperville, Wheaton, Winfield, Geneva, Wayne, Bloomingdale, Big Rock, Marseilles and Elburn. He continues to claim the all-time highest residential sale price ever recorded in both Kane and LaSalle Counties.
Clients appreciate LaFido’s creative marketing and his first-class customer service. Most of his new business comes from referrals from past clients, as well as real estate agents from all over the world with whom he’s built relationships. Voted one of the top three real estate coaches in America by his peers, LaFido was also recognized as luxury real estate’s “MVP” (Most Valued Partner) by Who’s Who in Luxury Real Estate, and the USA Property Awards recognized him for best property marketing.
LaFido is the founder of the Luxury Specialist Designation (LUXE) and the CEO of the real estate consulting company Marketing Luxury Group. his most recent book, Secrets of Top Luxury Agents, hit Best Seller status on Amazon. Stefan Swanepoel, executive chairman of T360, describes it as, “A roadmap to success in luxury real estate. Direct and invaluable.”
