When the hospitality industry was severely impacted by the COVID-19 pandemic, Colby Price, a former events manager at the Four Seasons Hotel, saw an opportunity to pivot towards a long-standing passion: real estate. With a track record of building and nurturing successful relationships and a love for architecture and interior design, transitioning into real estate felt natural. Price continues to set herself apart in the real estate industry through her attention to detail, expansive network and unwavering commitment to top-tier service.

Price has distinguished herself in real estate through her proactive approach to connecting with buyers and sellers, whether at open houses or in everyday interactions. Her ability to turn casual interest into committed relationships is a cornerstone of her success. She credits much of her business growth to the genuine connections she’s built through trust and reliability. Price explains, “If people trust you, like you and you lead with authenticity and consistency without keeping score, you win at the real estate game.”

Price knows that real estate is a journey with its share of highs and lows. Experience has taught her that success requires more than knowledge — it demands resilience, clear communication and adaptability. She stays closely connected with buyers, sellers and lenders to keep everyone aligned. Price brings grit, confidence, strong negotiation skills and a hands-on approach. She’s not afraid to roll up her sleeves and creatively solve problems to keep a deal together. For her, nothing’s final until the papers are signed, the commission is deposited and the check clears.

Price enjoys the simple things, like spending time with her sidekick pup, Brooklyn. She loves cooking at home, staying inspired by the latest design trends and sharing tips with friends. Planning events and refreshing spaces are her passions.