Improving Your Business

Stories, articles and advice aimed at improving your business

How Marketing Strategy Turns the Buck Shot Into a Bullseye – Part 1

This is part one of Aaron Woodman’s five-part series on how real estate agents can build an effective, winning marketing strategy in 2013. In the real estate industry, there’s a major problem that pervades all of our lives –

Government Planning Another Reduction in Fannie/Freddie Loan Limits

After decreasing the loan limits for Fannie Mae and Freddie Mac in 2011, it appears the government is prepping for another mandated decline. In an effort to further lessen the government’s role in the housing market, federal officials are

3 Tips For Using Personal Letters in Multiple Offer Situations

In multiple offer situations, how can agents make their client stand out from the rest of the pack? In her latest blog, Anna Mayer-Huls explains how. About a month ago, my sellers were in a multiple offer situation. The

5 Ways that Rising Mortgage Rates Have Impacted Consumers

Much has been written about how rising mortgage rates will impact the housing market, but now we have a glimpse at how they’re affecting consumers. The dramatic rise in mortgage rates has been the major story in housing this

What Does Realtor.com Offer?

What does Realtor.com offer agents for their real estate business? Click on our graphic below to find

Should You Invest in Zillow?

Should you invest in Zillow? Take a look at our graphic below to find

How Does Trulia Compare?

How does Trulia compare to its two chief rivals, Zillow and Realtor.com? Click on our graphic below to find

User Content Up 236 Percent on Zillow Digs Color Searches

According to Zillow, its home improvement app, Zillow Digs, has seen a dramatic increase in user engagement, and in five months since its launch, nearly 50,000 photos have been added by users, representing a 236 percent growth. On the

What Every Agent Needs to Understand About Technology

“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke  I’ve never claimed to be a guru when it comes to technology, but I will say this: you’ll be hard-pressed to find anyone who is more of a

Realtor.com: New Brand, New Logo, New Feel

In a complete overhaul of one of the largest real estate search sites in the nation, realtor.com has not only rolled out a new website, but also a new logo, tagline and color scheme. With the rebranding of realtor.com,

Content Rich

This is a piece aimed at owners and agents, with an emphasis on the importance of providing information. Information gathering and sharing is crucial in our industry; agents providing relevant information to their customers, owners to their agents, and

The 10 Most Populous Hispanic Communities in the U.S.

The Hispanic population in the U.S. has grown by leaps and bounds, as has its importance on local housing markets; where are Hispanics most concentrated? Hispanics represent a growing part of the U.S. population, and are inarguably the hottest

Save Your Transaction with an Appraisal Reconsideration of Value Form

Everything is in place for your client’s transaction, but the appraisal came in low; what can you do? Michael Hobbs writes about the value of an ROV. Every Realtor has received “that dreaded phone call.” You know the one.

The Top 9 Reasons That Consumers Moved in 2012

Quite a few Americans moved about in 2012, but what were the reasons behind their move? Last year, a hefty number of Americans moved to new residences – 35.5 million Americans, in fact, a 4 percent increase from 2011

Housing Stakeholders React Positively Toward New Mortgage Rules

Regulators have proposed new mortgage rules that will give more Americans access to mortgage credit, generating a positive reaction from housing stakeholders. The proposal would align the qualified residential mortgage rule (QRM) with the qualified mortgage rule (QM), finalized

The 9 Most Common Reasons For Home Sales in 2013

Why have home sellers sold their residences in 2013? We look at some interesting data and find the most prominent reasons. Housing inventory has been on a major upswing so far in 2013, with inventory rising nearly 22 percent

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