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Taking Video Marketing to a Shorter Level

by Mitch Levinson

mitch-levinsonOne, two, three, four, five, six and cut! That’s right, one of the latest social video sharing apps to make a splash with individuals and companies gives you just six seconds to capture your audience and share your message. Vine, created by Twitter, takes video marketing to a whole new level with its short-form, looping mini-movies.

The goal: entertain your customers to the point they want to watch your video over and over again, and get them to revine it (i.e. share it), so that all of their friends and friends of friends can see it too.

That being said, here are a few dos and don’ts when it comes to using Vine for marketing:

  • DO give your followers a sneak peak
  • DON’T create videos that won’t make sense to everyone
  • DO show off a new product or feature
  • DON’T squish longer videos into six seconds
  • DO show personality
  • DON’T shoot videos without a purpose or message
  • DO use the time lapse feature
  • DON’T just share your videos, revine videos from your customers or other related brands
  • DO use hashtags and encourage interaction
  • DON’T limit your videos to just Vine, share them across all social networks
  • DO give insight into your company culture

As you can tell from these dos and don’ts, the key to Vine is creativity. Whether you’re showing off your new model home, explaining the benefits of energy efficiency in quick pro-tip type videos, sharing a video your brand new homeowners took at closing or giving a sneak peek into a day into the life of one of your employees, deliver messages that are global and make your company stand out.

If you think you’re up to the challenge, I’d love to work with you to implement Vine into your company’s social media marketing strategy.

Mitch Levinson, MIRM, CAPS, CGP, CSP is managing partner with Marketing RELEVANCE, Managing Broker for MLC FlatFee Realty and the author of “Internet Marketing: The Key to New Home Sales” published by BuilderBooks. He is an Internet marketing expert with expertise in search engine optimization, website development, email marketing, social media and CRM consulting services. If you’re looking to improve your online presence through website development or mobile website design, contact Marketing RELEVANCE or connect with Mitch Levinson on Google+.

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