BY COLIN ROHLFING, LEED AP Not long ago, a major retailer launched its largest sustainability campaign to date. The retailer printed – yes, printed – 20 million, 16-page publications intended to help customers find budget-friendly ways to help the

Finally, after all these years CA is writing about an important topic that affects everyone I’ve ever met in the real estate industry: that big green monster known as jealousy. It’s hard to move forward when the Realtor down

Nearing the end of the first decade of the new millennium, social media sites play a defining role in the next generation of Web applications.

Facebook.com has more than 120 million active users. The new kid on the block, Twitter,

BY DOUGLAS SMITH Salespeople are getting hammered in today’s economic environment. Entire market segments have evaporated, potential clients are holding back on buying a home until the market changes and opportunities and new prospects are fewer and further between.

BY TOM KELLY While housing analysts continue to paint a rather anxious and uncertain picture for residential property in the near future, one emerging source of business for agents has been foreign buyers investing in the U.S., and another

BY JOAN KAUFMAN Agents know that the key to success in real estate is to become an invaluable asset to your clients. Selling a home and preparing to move even in the best of times is a daunting task,

BY JAMES CLARK It’s a sad fact of life that bad things happen to good people. Having a marriage end in divorce is something people never imagine will happen to them, but with the divorce rate so high you

BY KATE SANTO Communication skills, the art of networking and attention to detail are the primary components of a relocation coordinator’s job. The ultimate objective of my position is to provide a seamless transition in moving an individual or

BY YUVAL DEGANI In building a brokerage and a brand, you’re faced with a variety of decisions including one that may seem simple: how big to grow your company. Is it better to stick to the close-knit crew of

By Paul Speredes When dealing with a new construction or rehab building, there are a whole bunch of variables to keep in mind before getting that home in tip-top shape for the market. One aspect that many people overlook

By Melinda Joseph and Cece Gonzales Vidito Networking is an important part of marketing and business development, regardless of the current economic conditions. There are ways to put yourself out there to gain exposure at no cost and receive

BY PAT HEYDLAUFF Can you overcome a difficult real estate market to sell your client’s home by encouraging positive energy to enter it? What if you want to sell that home today? Are there things your client should do

BY BOB CORCORAN With talk of extending and expanding the tax credit for first-time homebuyers in a number of ways, now is a great time to hone your skills in dealing with this particular type of client. With the

BY JEFF KAPLAN As a strong advocate for education, I certainly encourage people to explore their minds in their respective places of work, especially in a sales environment. In general, the more you know about your product or service,

BY RACHEL LOPEZ AND AMY BISSONETTE In these challenging economic times, most consumers are holding on so tight to their purse strings they can barely loosen their grip. Needless to say, money-saving strategies and financial savvy are more important

By Jon Stetson Ask any successful person what process he or she uses when making decisions, creating new ideas and strategies or how to get people to take action. The answer you’ll hear most often is intuition. Called by